ISBN |
1611329868 (paperback)
|
ISBN13桁 |
9781611329865 (paperback)
|
テキストの言語 |
英語
|
分類:NDC10版 |
674.033
|
個人著者標目 |
Berger, Arthur Asa,
|
生没年等 |
1933-
|
本タイトル |
Dictionary of advertising and marketing concepts /
|
著者名 |
Arthur Asa Berger.
|
出版地・頒布地 |
Walnut Creek, Calif. :
|
出版者・頒布者名 |
Left Coast Press,
|
出版年・頒布年 |
c2013.
|
数量 |
141 p. :
|
他の形態的事項 |
ill. ;
|
大きさ |
23 cm.
|
書誌注記 |
Includes bibliographical references.
|
要約、抄録、注釈等 |
"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals"--Provided by publisher.
|
言語注記 |
Text in English.
|
一般件名 |
Advertising -- Dictionaries.
Marketing -- Dictionaries. |
資料情報1 |
『Dictionary of advertising and marketing concepts /』 Arthur Asa Berger. Left Coast Press, c2013.
(所蔵館:中央
請求記号:RF/674.0/B49/D
資料コード:7105693753)
|
URL |
https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352014915 |