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[ 洋図書 ] Boeing versus Airbus : the inside story of the greatest international competition in business /

John Newhouse. -- A.A. Knopf, -- c2007. -- 1st ed.

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ISBN 1400043360
ISBN13桁 9781400043361
テキストの言語 英語                  
分類：NDC10版 538.067
個人著者標目 Newhouse, John.
本タイトル Boeing versus Airbus :
タイトル関連情報 the inside story of the greatest international competition in business /
著者名 John Newhouse.
その他のタイトル Boeing vs. Airbus
版表示 1st ed.
出版地・頒布地 New York :
出版者・頒布者名 A.A. Knopf,
出版年・頒布年 c2007.
数量 xiii, 254 p. ;
大きさ 25 cm.
書誌注記 Includes bibliographical references (p. 229-240) and index.
内容注記 Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less.
要約、抄録、注釈等 "Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress
団体件名 Boeing Company.
Airbus Industrie.
一般件名 Aircraft industry -- United States.
Aircraft industry -- France.
資料情報1 『Boeing versus Airbus : the inside story of the greatest international competition in business /』1st ed.　John Newhouse.　A.A. Knopf,　c2007. （所蔵館：中央　 請求記号：F/538.0/N54/B　 資料コード：5014442489）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1347355449

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