| ISBN |
1422102068
|
| ISBN13桁 |
9781422102060
|
| テキストの言語 |
英語
|
| 分類：NDC10版 |
675
|
| 個人著者標目 |
Levitt, Theodore,
|
| 生没年等 |
1925-
|
| 本タイトル |
Ted Levitt on marketing.
|
| 出版地・頒布地 |
Boston, Mass. :
|
| 出版者・頒布者名 |
Harvard Business School Pub.,
|
| 出版年・頒布年 |
c2006.
|
| 数量 |
viii, 226 p. :
|
| 他の形態的事項 |
ill. ;
|
| 大きさ |
24 cm.
|
| 書誌注記 |
Includes bibliographical references and index.
|
| 内容注記 |
Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation-of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : "the poetry of becoming" -- Creativity is not enough -- Marketing myopia.
|
| 統一タイトル(シリーズ副出標目) |
Harvard business review paperback series.
|
| シリーズ名・巻次 |
A Harvard business review paperback |
| 一般件名 |
Marketing.
|
| 資料情報1 |
『Ted Levitt on marketing.』（A Harvard business review paperback） Harvard Business School Pub., c2006.
（所蔵館：中央
請求記号：F/675.0/L66/T
資料コード：5015185288）
|
| URL |
https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1347439317 |
