| ISBN |
0742555445 (cloth : alk. paper)
|
| ISBN13桁 |
9780742555440 (cloth : alk. paper)
|
| テキストの言語 |
英語
|
| 分類：NDC10版 |
674.1
|
| 個人著者標目 |
Danesi, Marcel,
|
| 生没年等 |
1946-
|
| 本タイトル |
Why it sells :
|
| タイトル関連情報 |
decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /
|
| 著者名 |
Marcel Danesi.
|
| 出版地・頒布地 |
Lanham :
|
| 出版者・頒布者名 |
Rowman & Littlefield,
|
| 出版年・頒布年 |
c2008.
|
| 数量 |
viii, 211 p. :
|
| 他の形態的事項 |
ill. ;
|
| 大きさ |
24 cm.
|
| 書誌注記 |
Includes bibliographical references and index.
|
| 内容注記 |
1. What is advertising? -- Defining advertising -- A historical sketch -- Advertising and society -- Studying advertising -- 2. General techniques and strategies -- Generic strategies -- Creating a brand image -- Uses of technology -- Mythologization -- 3. Brand names -- What's in a name? -- From product to brand -- Inside the name -- Symbolic brands -- 4. Logos -- What is a logo? -- Visual brands -- Inside the logo -- Geometrical logos -- 5. Language-based techniques -- General techniques -- The tagline -- The slogan -- Humor -- 6. Art -- Advertising and art -- Art techniques -- Representation -- Design -- 7. The meanings of ads -- Desires, needs, and emotions -- Ads -- Decoding ads -- Reality ads -- 8. Marketing -- Marketing -- The ad campaign -- The media-technology partnership -- Branding -- 9. Advertising and society -- Social effects -- A glance at the studies -- Culture jamming -- So, why does it sell? -- Glossary.
|
| 一般件名 |
Advertising.
Marketing. |
| 資料情報1 |
『Why it sells :
decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /』 Marcel Danesi. Rowman & Littlefield, c2008.
（所蔵館：中央
請求記号：F/674.1/D17/W
資料コード：5016621353）
|
| URL |
https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1347783489 |
