| ISBN |
0838909620 (pbk. : alk. paper)
|
| ISBN13桁 |
9780838909621 (pbk. : alk. paper)
|
| テキストの言語 |
英語
|
| 分類：NDC10版 |
013.7
|
| 個人著者標目 |
Doucett, Elisabeth.
|
| 本タイトル |
Creating your library brand :
|
| タイトル関連情報 |
communicating your relevance and value to your patrons /
|
| 著者名 |
Elisabeth Doucett.
|
| 出版地・頒布地 |
Chicago :
|
| 出版者・頒布者名 |
American Library Association,
|
| 出版年・頒布年 |
2008.
|
| 数量 |
xiii, 124 p. :
|
| 他の形態的事項 |
ill. ;
|
| 大きさ |
23 cm.
|
| 一般注記 |
Includes index.
|
| 内容注記 |
Defining marketing and branding -- Why brand? -- Who should be involved in the branding process? -- The ideal brand -- Where to start : the brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions.
|
| 一般件名 |
Libraries -- Marketing.
Branding (Marketing) |
| 資料情報1 |
『Creating your library brand :
communicating your relevance and value to your patrons /』 Elisabeth Doucett. American Library Association, 2008.
（所蔵館：中央
請求記号：F/013.7/D72/C
資料コード：5016740363）
|
| URL |
https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1347802870 |
