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[ 洋図書 ] The brand bubble : the looming crisis in brand value and how to avoid it /

John Gerzema, Ed Lebar ; foreword by Peter Stringham. -- Jossey-Bass, -- c2008. -- 1st ed.

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所蔵館	所蔵場所	資料区分	請求記号	資料コード	所蔵状態	資料の利用
配架日	協力貸出	利用状況	返却予定日	資料取扱	予約数	付録注記	備考
中央	書庫	一般洋図書	F/675.0/G38/B	5016932596		Digital BookShelf
2009/10/06	可能	利用可			0

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資料詳細

ISBN	047018387X (cloth)
ISBN13桁	9780470183878 (cloth)
テキストの言語	英語
分類：NDC10版	675
個人著者標目	Gerzema, John,
生没年等	1961-
本タイトル	The brand bubble :
タイトル関連情報	the looming crisis in brand value and how to avoid it /
著者名	John Gerzema, Ed Lebar ; foreword by Peter Stringham.
版表示	1st ed.
出版地・頒布地	San Francisco, Calif. :
出版者・頒布者名	Jossey-Bass,
出版年・頒布年	c2008.
数量	x, 252 p. :
他の形態的事項	ill. ;
大きさ	24 cm.
書誌注記	Includes bibliographical references (p. 235-239) and index.
内容注記	Tulipmania and inflated brands -- Can you say "irresistible"? -- Wall Street, meet Main Street -- The postmodern craving for creativity -- Welcome to ConsumerLand -- Stage one - Exploration: performing an energy audit. Case study: LEGO-play well -- Stage two - Distillation: identifying the energy core. Case study: Virgin Atlantic-brilliant basics, magic touches -- Stage three - Ignition: creating an energized value chain. Case study: Xerox-the energy inside -- Stage four - Fusion: becoming an energy-driven enterprise. Case study: Mumbai Tiffin Box Suppliers-human energy -- Stage five - Renewal: Active listening and constant refreshing of brand meaning. Case study: UNIQLO-seeing farther -- Epilogue: A brand may be famous, but is it creating return for shareholders?
要約、抄録、注釈等	Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations. --from publisher description
著者標目	Lebar, Ed, 1943-
一般件名	Brand name products -- Valuation. Branding (Marketing)
資料情報1	『The brand bubble : the looming crisis in brand value and how to avoid it /』1st ed.　John Gerzema, Ed Lebar ; foreword by Peter Stringham.　Jossey-Bass,　c2008. （所蔵館：中央　請求記号：F/675.0/G38/B　資料コード：5016932596）
URL	https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1347838626

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