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[ 洋図書 ] Crisis of character : building corporate reputation in the age of skepticism /

Peter Firestein. -- Sterling, -- c2009. --

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ISBN 1402762461
ISBN13桁 9781402762468
テキストの言語 英語                  
分類：NDC10版 336
個人著者標目 Firestein, Peter.
本タイトル Crisis of character :
タイトル関連情報 building corporate reputation in the age of skepticism /
著者名 Peter Firestein.
出版地・頒布地 New York, NY :
出版者・頒布者名 Sterling,
出版年・頒布年 c2009.
数量 x, 292 p. ;
大きさ 24 cm.
書誌注記 Includes bibliographical references and index.
内容注記 It's always personal -- The great stealth factor in business -- Structural corruption -- Building reputation across a global company -- Investor relations and the language of value -- Strategy 1: establish core values and reputation will follow -- Strategy 2: see yourself through stakeholders' eyes -- Strategy 3: define your company's landscape -- Strategy 4: build your reputation from the inside out -- Strategy 5: tell your corporate story -- Strategy 6: prepare for crisis -- Strategy 7: the governance imperative.
要約、抄録、注釈等 Reputation matters now more than ever. Public opinion in the wake of the financial meltdown has revealed the publics abiding mistrust of corporations and the executives who run them. Scrutiny from the internet and 24-hour cable TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. In todays economy, reputation is a prime factor in a corporations bottom line. Via its groundbreaking Seven Strategies of Reputation Leadership, Crisis of Character offers a fail-proof way for executives to immunize themselves and their companies against the breakdowns that can happen to even the most prominent organizations. Using real-life examples (from Merck and Citigroup to Hewlett-Packard and Coca-Cola),Crisis of Character presents concrete ways executives can shape the internal corporate culture to support their business interests. This books many stories vividly illustrate how corporate strategy must shift to deal effectively with globalization and the new environmental and human rights standards that come with it. Crises of Character offers invaluable advice to anyone who operates in the public sphere and who understands that reputation is the key to survival.
一般件名 Business ethics.
Industrial management.
資料情報1 『Crisis of character : building corporate reputation in the age of skepticism /』　Peter Firestein.　Sterling,　c2009. （所蔵館：中央　 請求記号：F/336.0/F52/C　 資料コード：5018755089）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1348138020

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