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[ 洋図書 ] The social media management handbook : everything you need to know to get social media working in your business /

Nick Smith and Robert Wollan ; with Catherine Zhou. -- Wiley, -- c2011. --

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ISBN 0470651245 (hardback)
ISBN13桁 9780470651247 (hardback)
テキストの言語 英語                  
分類：NDC10版 675
個人著者標目 Smith, Nick,
生没年等 1962-
本タイトル The social media management handbook :
タイトル関連情報 everything you need to know to get social media working in your business /
著者名 Nick Smith and Robert Wollan ; with Catherine Zhou.
出版地・頒布地 Hoboken, N.J. :
出版者・頒布者名 Wiley,
出版年・頒布年 c2011.
数量 xv, 328 p. :
他の形態的事項 ill. ;
大きさ 24 cm.
書誌注記 Includes bibliographical references and index.
内容関連情報 I. Social media strategy for organizations --
要約、抄録、注釈等 "How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook"--
著者標目 Wollan, Robert, 1957-
Zhou, Catherine.
一般件名 Internet marketing.
Social media -- Marketing.
資料情報1 『The social media management handbook : everything you need to know to get social media working in your business /』　Nick Smith and Robert Wollan ; with Catherine Zhou.　Wiley,　c2011. （所蔵館：中央　 請求記号：F/675.0/S65/S　 資料コード：5020390898）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1348365379

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