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[ 洋図書 ] In the plex : how Google thinks, works, and shapes our lives /

Steven Levy. -- Simon & Schuster, -- 2011. -- 1st Simon & Schuster hardcover ed.

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ISBN 1416596585
ISBN13桁 9781416596585
テキストの言語 英語                  
分類：NDC10版 007.35
個人著者標目 Levy, Steven.
本タイトル In the plex :
タイトル関連情報 how Google thinks, works, and shapes our lives /
著者名 Steven Levy.
版表示 1st Simon & Schuster hardcover ed.
出版地・頒布地 New York :
出版者・頒布者名 Simon & Schuster,
出版年・頒布年 2011.
数量 v, 424 p. ;
大きさ 25 cm.
書誌注記 Includes bibliographical references (p. 391-407) and index.
内容注記 The world according to Google: biography of a search engine -- Googlenomics: cracking the code on internet profits -- Don't be evil: how Google built its culture -- Google's cloud: how Google built data centers and killed the hard drive -- Outside the box: the Google phone company. and the Google t.v. company -- Guge: Google moral dilemma in China -- Google.gov: is what's good for Google, good for government or the public? -- Epilogue: chasing taillights: trying to crack the social code.
要約、抄録、注釈等 Written with full cooperation from top management at Google, this is the story behind the most successful and admired technology company of our time. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? The author, a technology reporter was granted access to the company, and in this book he takes readers inside Google headquarters, the Googleplex to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google's IPO nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google's success in all these businesses, the author reveals, is its engineering mind set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers, free food and dry cleaning, on site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China, and the author discloses what went wrong and how Brin disagreed with his peers on the China strategy. And now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start ups. Can the company that famously decided not to be evil still compete?
統一タイトル(件名) Google.
団体件名 Google (Firm)
一般件名 Internet industry -- United States.
資料情報1 『In the plex : how Google thinks, works, and shapes our lives /』1st Simon & Schuster hardcover ed.　Steven Levy.　Simon & Schuster,　2011. （所蔵館：中央　 請求記号：F/007.3/L66/I　 資料コード：5020694140）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1348401063

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