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[ 洋図書 ] International consumer behavior in the 21st century : impact on marketing strategy development /

A. Coskun Samli. -- Springer, -- c2013. --

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ISBN [1461451248]
ISBN13桁 9781461451242
テキストの言語 英語                  
分類：NDC10版 675.2
個人著者標目 Samli, A. Coskun.
本タイトル International consumer behavior in the 21st century :
タイトル関連情報 impact on marketing strategy development /
著者名 A. Coskun Samli.
出版地・頒布地 New York :
出版者・頒布者名 Springer,
出版年・頒布年 c2013.
数量 xx, 170 p. :
他の形態的事項 ill. ;
大きさ 25 cm.
書誌注記 Includes bibliographical references and index.
内容注記 Introduction -- Developing a Competitive Advantage -- Culture and Its Powerful Impact -- Culture Driven Values -- Different Classification and Analysis of Cultures -- A Model of International Consumer Behavior -- Social Class Impact Modified with Hierarchy of Needs -- Social Contagion of Global Consumers -- Diffusion of Innovation in Different Global Markets -- Country of Origin, Country of Production, and Country of Assembly -- International Market Segmentation Based on Consumer Behavior -- International Consumer Involvement in Purchase Decisions -- International Consumer Learning Is Different in Different Cultures -- Marketing Strategy for Global Luxury Products -- International Gift Giving -- Strategizing International Marketing and a Research Agenda.
要約、抄録、注釈等 "Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century."--Publisher's website.
一般件名 Consumer behavior -- 21st century.
Marketing -- 21st century.
資料情報1 『International consumer behavior in the 21st century : impact on marketing strategy development /』　A. Coskun Samli.　Springer,　c2013. （所蔵館：中央　 請求記号：F/675.2/S18/I　 資料コード：7103156010）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352008985

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