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[ 洋図書 ] Marketing library and information services : international perspectives /

edited on behalf of IFLA by Dinesh K. Gupta ... [et al.]. -- K.G. Saur, -- 2006. --

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ISBN 3598117531
ISBN13桁 9783598117534
テキストの言語 英語                  
分類：NDC10版 013
本タイトル Marketing library and information services :
タイトル関連情報 international perspectives /
著者名 edited on behalf of IFLA by Dinesh K. Gupta ... [et al.].
出版地・頒布地 München :
出版者・頒布者名 K.G. Saur,
出版年・頒布年 2006.
数量 xv, 419 p. :
他の形態的事項 ill. ;
大きさ 22 cm.
書誌注記 Includes bibliographical references.
内容細目のタイトル Broadening the concept of LIS marketing /,A framework for market orientation in libraries /,Marketing public libraries in Denmark /,Marketing LIS in Norway -- an overview /,Library marketing in Spain : state-of-the-art /,Understanding marketing culture in Finnish libraries /,From mind shift to paradigm shift : marketing management in China libraries /,Marketing of libraries and documentation services in France : a difficult integration? /,Marketing library services in Africa /,Marketing library and information services in Kenya /,Marketing of library and information services in Pakistan : a profile /,Marketing library and information services in Australian academic libraries /,Metaphors on marketing : symbolic and effective attempts in the "Lucian Blaga" Central University Library, Romania /,Finally somebody wants to hear what teenagers have to say : marketing in a Croatia's public library /,Branding as a process : a viewpoint from South Africa /,Marketing of library and information services : the view from knowledge management within the financial services sector /,Brief history of the IFLA management and marketing section (1995-2003) and review of its activities /,Marketing in public libraries : an international perspective based on the public library service, IFLA/UNESCO guidelines for development /,The role of the American Library Association in the marketing orientation of libraries /,We cannot talk too loud! : an investigation into the role of CILIP in LIS marketing /,The 'Campaign for America's libraries' and the 'Campaign for the world's libraries' /,National library week in Lithuania : advocacy and marketing campaign /,Marketing in the curricula of library and information science education programs /,Education and training for marketing information services in the UK /,Educating for marketing of information services in Canada : an elective course in five graduate LIS programs[superscript +1] /,Education for LIS marketing in India /,Education and research for library marketing in Estonia /,Continuing professional development programmes (CPDP) for LIS professionals in marketing area : an Indian experience /,Research for design and testing of library and information product /,Application of the conjoint analysis as a marketing research tool for the development and control of future academic library services : the ProSeBiCA-project /,Excellence in marketing /,I came, I saw, I read : marketing initiative for refugee children /,Marketing academic libraries in the UK : the Oxford Brookes University Library approach /,power card challenge : marketing the Houston public library /,Literary pathways : approaching literature through literary landscapes /,Databases as (information) resource, language and behaviour /,The "Matpromo" database : an IFLA M & M section project /,Database of LIS marketing literature in India /,The four Ps concept in library and information services : a review of literature /,Marketing library services newsletter : an overview /
内容細目の著者 Dinesh K. Gupta --,Barbara Ewers and Gaynor Austen --,Niels Ole Pors --,Sissel Nilsen --,Àngels Massísimo and José-Antonio Gómez-Hernández --,Rajesh Singh --,Chen Chao and J. Pan --,Florence Muet --,Julita Nawe --,Tirong Arap Tanui --,Kanwal Ameen --,Janine Schmidt --,Melinda Bükkei and István Király V. --,Verena Tibljas --,Kathy Kunneke --,John Ganly and Para Rollo --,Réjean Savard --,Barbara Clubb --,Michael Dowling --,Linda Smith --,John W. Berry --,Audronë Glosienë --,Mark Winston --,Sheila Webber --,Diane Mittermeyer --,G. Mahesh and Dinesh K. Gupta --,Aira Lepik --,Roshan Lal Raina --,Abhinandan K. Jain, T.P. Rama Rao and Ashok Jambhekar --,Antonia Hermelbracht and Erik Scnst --,Christie Koontz --,Muhudien Mohammed --,Antony Brewerton --,Andrea Lapsley --,Mireia Sala --,Monique Jucquois-Delpierre --,Àngels Massísimo and Jorge Franganillo --,Ashok Jambhekar, Dinesh K. Gupta, Abhinandan K. Jain and T.P. Rama Rao --,Sueli Angelica do Amaral --,Kathy Dempsey.
著者標目 Gupta, Dinesh K.
一般件名 Libraries -- Marketing.
Information services -- Marketing.
資料情報1 『Marketing library and information services : international perspectives /』　edited on behalf of IFLA by Dinesh K. Gupta ... [et al.].　K.G. Saur,　2006. （所蔵館：中央　 請求記号：F/013.0/M34/M　 資料コード：7103762172）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352010043

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