| ISBN |
1137397284
|
| ISBN13桁 |
9781137397287
|
| テキストの言語 |
英語
|
| 分類：NDC10版 |
689.222
|
| 個人著者標目 |
Bowerman, Gary.
|
| 本タイトル |
The new Chinese traveler :
|
| タイトル関連情報 |
business opportunities from the Chinese travel revolution /
|
| 著者名 |
Gary Bowerman.
|
| 出版地・頒布地 |
Basingstoke, Hampshire ;
|
| 出版者・頒布者名 |
Palgrave Macmillan,
|
| 出版年・頒布年 |
2014.
|
| 数量 |
xi, 226 p. ;
|
| 大きさ |
20 cm.
|
| 一般注記 |
Includes index.
|
| 内容注記 |
Beyond the Middle Kingdom : the makings of a travel revolution -- building a brand new Industry : from ADS to the new tourism law -- going global : China's new travel class spreads its wings -- Magnetised by Macau : creating a global tourism phenomenon -- The purchasing prerogative : Hong Kong and shopping tourism -- Sun, sea & shopping : China goes to the beach -- Lights, camera, action : Chinese tourism on TV and film -- All around the world : tourism marketers target China -- A place to stay : checking in with chinese travellers -- Taking flight: China's Aviation revolution -- The media game: publishing for the modern traveller -- Smart travel, Chinese style : trip planning and new technology -- Keeping it local : fast trains, ski Slopes and the 'New Macao' -- The resort revolution : Chinese weekenders search of style -- Economics in action : business travellers explore new frontiers.
|
| 要約、抄録、注釈等 |
"Going beyond the scenes of the Chinese travel revolution, this book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese leisure and business travelers. Featuring interviews with Chinese travelers, travel industry figures and travel journalists in different locations, global tourism boards, hoteliers, retail experts, marketing and branding consultants, the book helps business executives around the world to better understand the complexities and challenges of Chinese outbound travel, and create and deliver their own products and services that will meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers"--
|
| 統一タイトル(シリーズ副出標目) |
Palgrave pocket consultants.
|
| シリーズ名・巻次 |
Palgrave pocket consultants |
| 一般件名 |
Chinese -- Travel.
International travel -- China. |
| 資料情報1 |
『The new Chinese traveler :
business opportunities from the Chinese travel revolution /』（Palgrave pocket consultants） Gary Bowerman. Palgrave Macmillan, 2014.
（所蔵館：中央
請求記号：F/689.2/B78/N
資料コード：7104976398）
|
| URL |
https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352013274 |
