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[ 洋図書 ] Misbehaving : how economics became behavioural /

Richard H. Thaler. -- Allen Lane, an imprint of Penguin Books, -- 2015. --

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ISBN 1846144035 (hardback)
ISBN13桁 9781846144035 (hardback)
無効なISBN等 9780141966151 (ebook)
テキストの言語 英語                  
分類：NDC10版 331
個人著者標目 Thaler, Richard H.,
生没年等 1945-
本タイトル Misbehaving :
タイトル関連情報 how economics became behavioural /
著者名 Richard H. Thaler.
出版地・頒布地 [London] :
出版者・頒布者名 Allen Lane, an imprint of Penguin Books,
出版年・頒布年 2015.
数量 xiv, 415 pages :
他の形態的事項 illustrations ;
大きさ 24 cm
一般注記 Place of publication from publisher's website.
書誌注記 Includes bibliographical references (pages 373-391) and index.
要約、抄録、注釈等 "Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber"--Cover jacket.
一般件名 Economics -- Psychological aspects.
Economics -- Psychological aspects.
資料情報1 『Misbehaving : how economics became behavioural /』　Richard H. Thaler.　Allen Lane, an imprint of Penguin Books,　2015. （所蔵館：中央　 請求記号：F/331.0/T36/M　 資料コード：7107103702）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352019252

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