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[ 洋図書 ] Intellectual property strategy / ( The MIT Press essential knowledge series )

John Palfrey. -- MIT Press, -- 2012. --

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ISBN 0262516799 (pbk. ; alk. paper)
ISBN13桁 9780262516792 (pbk. ; alk. paper)
テキストの言語 英語                  
分類：NDC10版 336.17
個人著者標目 Palfrey, John G.
姓名の完全形 (John Gorham),
生没年等 1972-
本タイトル Intellectual property strategy /
著者名 John Palfrey.
出版地・頒布地 Cambridge, Mass. :
出版者・頒布者名 MIT Press,
出版年・頒布年 2012.
数量 xiii, 172 pages ;
大きさ 18 cm
書誌注記 Includes bibliographical references (pages [159]-163) and index.
内容注記 Introduction: the self-limiting myth of the sword and the shield -- Why intellectual property matters -- Recommendation 1: treat intellectual property as a core asset class -- Recommendation 2: benefit from the intellectual property of others -- legally -- Recommendation 3: create freedom of action through intellectual property -- Recommendation 4: establish a flexible intellectual property strategy -- The special case of the non-profit -- Future outlook -- Afterword: what the author really thinks.
要約、抄録、注釈等 Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property--patent, copyright, trademark, and trade secret--and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.
統一タイトル(シリーズ副出標目) MIT Press essential knowledge series.
シリーズ名・巻次 The MIT Press essential knowledge series 
一般件名 Intellectual property.
Intellectual property.
地名件名 USA.
資料情報1 『Intellectual property strategy /』（The MIT Press essential knowledge series）　John Palfrey.　MIT Press,　2012. （所蔵館：中央　 請求記号：F/336.1/P15/I　 資料コード：7107726325）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352021508

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