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[ 洋図書 ] Memes in digital culture / ( The MIT Press essential knowledge series )

Limor Shifman. -- The MIT Press, -- [2014] --

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ISBN 0262525437 (pbk. ; alk. paper)
ISBN13桁 9780262525435 (pbk. ; alk. paper)
テキストの言語 英語                  
分類：NDC10版 361.4
個人著者標目 Shifman, Limor,
生没年等 1974-
本タイトル Memes in digital culture /
著者名 Limor Shifman.
出版地・頒布地 Cambridge, Massachusetts :
出版者・頒布者名 The MIT Press,
出版年・頒布年 [2014]
数量 x, 200 pages :
他の形態的事項 illustrations ;
大きさ 18 cm
書誌注記 Includes bibliographical references ([179]-[189]) and index.
内容注記 Introduction -- A telegraphic biography of a conceptual troublemaker -- When memes go digital -- Defining Internet memes -- Memes versus virals -- Unpacking viral and memetic success -- Meme genres -- May the excessive force be with you: memes as political participation -- When Internet memes go global -- Future directions for Internet meme research.
要約、抄録、注釈等 In December 2012, the exuberant video "Gangnam Style" became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video: "Mitt Romney Style," "NASA Johnson Style," "Egyptian Style," and many others. "Gangnam Style" (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the Web in various iterations and becomes a shared cultural experience. In this book, the author investigates Internet memes and what they tell us about digital culture. She discusses a series of well-known Internet memes, including "Leave Britney Alone," the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's "We Are the 99 Percent." She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization. Memes, the author argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book the author makes a compelling argument for taking them seriously. -- Publisher's description.
統一タイトル(シリーズ副出標目) MIT Press essential knowledge series.
シリーズ名・巻次 The MIT Press essential knowledge series 
一般件名 Social evolution.
Memes.
資料情報1 『Memes in digital culture /』（The MIT Press essential knowledge series）　Limor Shifman.　The MIT Press,　[2014] （所蔵館：中央　 請求記号：F/361.4/S55/M　 資料コード：7107726361）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352021512

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