| ISBN |
1352000105 (hardback)
|
| ISBN13桁 |
9781352000108 (hardback)
|
| テキストの言語 |
英語
|
| 分類：NDC10版 |
675
|
| 本タイトル |
Advances in Chinese brand management /
|
| 著者名 |
edited by John M.T. Balmer and Weifeng Chen.
|
| その他のタイトル |
Chinese brand management
|
| 出版地・頒布地 |
London :
|
| 出版者・頒布者名 |
Palgrave Macmillan,
|
| 出版年・頒布年 |
c2017.
|
| 数量 |
x, 354 pages :
|
| 他の形態的事項 |
illustrations ;
|
| 大きさ |
23 cm.
|
| 書誌注記 |
Includes bibliographical references and index.
|
| 内容注記 |
Introduction / John M.T. Balmer and Weifeng Chen -- China's brands, China's brand development strategies and corporate brand communications in China / John M.T. Balmer and Weifeng Chen -- Corporate heritage brands in China : consumer engagement with China's most celebrated corporate heritage brand - Tong Ren Tang / John M.T. Balmer and Weifeng Chen -- A brand culture approach to Chinese cultural heritage brands / Jonathan Schroeder, Janet Borgerson and Zhiyan Wu -- Luxury brand building in China : eight case studies and eight lessons learned / Klaus Heine and Michel Gutsatz -- Consumer perspectives of cultural branding : the case of Burberry in Taiwan / Norman Peng and Annie Huiling Chen -- Brand name translation model : a case analysis of US brands in China / Lily C. Dong and Marilyn M. Helms -- Selecting the right brand name : an examination of tracit and explicit linguistic knowledge in name translations / Bernd Schmitt and Shi Zhang -- The effects of sub-brands and brand name structure on extension evaluation : an empirical study based on Chinese culture / Tong Chen, Ke Ma, Chundong Zheng and Han Wang -- Country branding through Olympic Games / Qin Sun and Audhesh Paswan -- A configurational perspective of branding capabilities development in emerging economics : the case of the Chinese cellular phone industry / Na Ni and Fang Wan -- B2B brand extension to the B2C market : the case of the ICT industry in Taiwan / Ying-Chan Tang, Fen-May Liou and Sheng-Yao Peng -- The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image / Zhibin Lin and Xinming He -- Hedonic shopping value and impulse buying vehavior in transitional economics : a symbosis in the mainland China marketplace / Chunling Yu and Mike Bastin -- Consumers' attitudes regarding non-deceptive counterfeit brandas in the UK and China / Xuemei Bian and Cleopatra Velutsou.
|
| 著者標目 |
Balmer, John M. T.
Chen, Weifeng.
|
| 統一タイトル(シリーズ副出標目) |
Journal of brand management: advanced collections.
|
| シリーズ名・巻次 |
Journal of brand management: advanced collections |
| 一般件名 |
Brand name products -- China.
Branding (Marketing) -- China. |
| 地名件名 |
China.
|
| 資料情報1 |
『Advances in Chinese brand management /』（Journal of brand management: advanced collections） edited by John M.T. Balmer and Weifeng Chen. Palgrave Macmillan, c2017.
（所蔵館：中央
請求記号：F/675.0/A24/A
資料コード：7108869565）
|
| URL |
https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352025517 |
