edited by Adriana Campelo. -- Edward Elgar, -- c2017. --

所蔵

所蔵は 1 件です。

所蔵館 所蔵場所 資料区分 請求記号 資料コード 所蔵状態 資料の利用
配架日 協力貸出 利用状況 返却予定日 資料取扱 予約数 付録注記 備考
中央 1Fビジネス 一般洋図書 F/675.0/H23/H8 7109605982 配架図 Digital BookShelf
2018/02/20 可能 利用可   0
Eメールによる郵送複写申込みは、「東京都在住」の登録利用者の方が対象です。

資料詳細 閉じる

ISBN 1784718599
ISBN13桁 9781784718596
テキストの言語 英語                  
分類:NDC10版 675
本タイトル Handbook on place branding and marketing /
著者名 edited by Adriana Campelo.
出版地・頒布地 Cheltenham, UK :
出版者・頒布者名 Edward Elgar,
出版年・頒布年 c2017.
数量 xx, 250 pages :
他の形態的事項 illustrations ;
大きさ 25 cm.
書誌注記 Includes bibliographical references and index.
内容注記 Pt. I PLACE BRANDING: STRATEGIES AND PERSPECTIVES -- 1. The state of the art: from country-of-origin to strategies for economic development / Adriana Campelo -- 2. A strategic spatial planning approach to regional branding: challenges and opportunities / Gregory J. Ashworth -- 3. The Cultural Branding Matrix: framing the relation between cultural institutions and city branding / Cecilia Pasquinelli -- 4. 'Like a pair of worn-out slippers': place attraction factors among return migrants to peripheral places / Anette Therkelsen -- pt. II PLACE MAKING -- 5. Place brand meaning-making: culture, ethos and habitus / Adriana Campelo -- 6. 'I love this place': tourists' destination brand love / Gary Warnaby -- 7. Programmatic authenticity: culinary place branding in Greenland / Eric Arnould -- 8. Smell it, taste it, hear it, touch it and see it to make sense of this place / Adriana Campelo -- pt. III METHODOLOGIES FOR PLACE BRANDING -- 9. Multisensory place branding: a manifesto for research / Gary Warnaby -- 10. Place branding and place narratives / Killian O'Leary -- 11. Place Brand Biography: something special or same old story? / Stephen Brown -- pt. IV URBAN ISSUES -- 12. Mobility, marketing, and the experience of the city / Christopher J. Parker -- 13. Pretty vacant? Implications of neglect and emptiness for urban aesthetics and place branding / Dominic Medway -- 14. Trends and final remarks / Adriana Campelo.
要約、抄録、注釈等 "Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this Handbook illustrates how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas."--Back cover.
著者標目 Campelo, Adriana.
一般件名 Place marketing.
Branding (Marketing)
資料情報1 『Handbook on place branding and marketing /』 edited by Adriana Campelo. Edward Elgar, c2017. (所蔵館:中央  請求記号:F/675.0/H23/H8  資料コード:7109605982)
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352027961