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[ 洋図書 ] Adcreep : the case against modern marketing /

Mark Bartholomew. -- Stanford Law Books, an imprint of Stanford University Press, -- c2017. --

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ISBN 0804795819 (cloth ; alk. paper)
ISBN13桁 9780804795814 (cloth ; alk. paper)
無効なISBN等 9781503602182 (ebook)
テキストの言語 英語                  
分類：NDC10版 674.253
個人著者標目 Bartholomew, Mark,
生没年等 1971-
本タイトル Adcreep :
タイトル関連情報 the case against modern marketing /
著者名 Mark Bartholomew.
出版地・頒布地 Stanford, California :
出版者・頒布者名 Stanford Law Books, an imprint of Stanford University Press,
出版年・頒布年 c2017.
数量 236 pages ;
大きさ 24 cm.
書誌注記 Includes bibliographical references (pages [189]-228) and index.
内容注記 Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep.
要約、抄録、注釈等 Adcreep pulls back the curtain on the curious and sometimes troubling world of modern advertising. An array of techniques that might seem like the stuff of science fiction--biometric scans, automated online spies, facial recognition software--are now routinely deployed to study and stimulate consumer desire. Sometimes today's advertisers can hide in plain sight, converting historically ad-free spaces into commercial canvases by infiltrating schools and national parklands. At other times, they rely on social media to mask their role, mobilizing everyone from celerities to your friends and relatives to clandestinely convey their messages for them. Through it all, the legislators and judges charged with protecting consumers stand idly by, increasingly numb to the onslaught of commercial come-ons. The end result is that corporate America not only knows you better than ever before, but can reach you at almost any moment, often without your awareness, dramatically tilting the historical balance of power between advertiser and audience. Mark Bartholomew reveals the consequences of life in a world of nonstop selling, drawing from psychological experiments, marketing texts, communications theory, and the history of advertising. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives. -- Inside jacket flap.
一般件名 Advertising laws -- United States.
Marketing -- Law and legislation -- United States.
地名件名 United States.
資料情報1 『Adcreep : the case against modern marketing /』　Mark Bartholomew.　Stanford Law Books, an imprint of Stanford University Press,　c2017. （所蔵館：中央　 請求記号：F/674.2/B28/A　 資料コード：7110243062）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352030572

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