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[ 洋図書 ] Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth /

W. Chan Kim, Renée Mauborgne. -- Hachette Books, -- 2017. -- First edition.

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ISBN 0316314048 (hardcover)
ISBN13桁 9780316314046 (hardcover)
無効なISBN等 9780316314053 (ebook)
テキストの言語 英語                  
分類：NDC10版 336.1
個人著者標目 Kim, W. Chan.
本タイトル Blue ocean shift :
タイトル関連情報 beyond competing : proven steps to inspire confidence and seize new growth /
著者名 W. Chan Kim, Renée Mauborgne.
その他のタイトル Proven steps to inspire confidence and seize new growth
版表示 First edition.
出版地・頒布地 New York :
出版者・頒布者名 Hachette Books,
出版年・頒布年 2017.
数量 xi, 322 pages :
他の形態的事項 illustrations, charts ;
大きさ 24 cm.
書誌注記 Includes bibliographical references (pages [305]-307) and index.
内容注記 Reach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Step one: Getting started -- Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now -- Getting clear about the current state of play -- Step three: Imagine where you could be -- Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there -- Reconstructing market boundaries, systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move -- Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue: A national blue ocean shift in action.
要約、抄録、注釈等 Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
著者標目 Mauborgne, Renée.
一般件名 New products.
Market segmentation.
資料情報1 『Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth /』First edition.　W. Chan Kim, Renée Mauborgne.　Hachette Books,　2017. （所蔵館：中央　 請求記号：F/336.1/K49/B　 資料コード：7110354508）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352030749

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