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[ 洋図書 ] Baking powder wars : the cutthroat food fight that revolutionized cooking / ( Heartland foodways )

Linda Civitello. -- University of Illinois Press, -- c2017. --

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ISBN 0252041089 (hardcover ; alkaline paper)
ISBN13桁 9780252041082 (hardcover ; alkaline paper)
無効なISBN等 9780252099632 (electronic book)
テキストの言語 英語                  
分類：NDC10版 588.3
個人著者標目 Civitello, Linda.
本タイトル Baking powder wars :
タイトル関連情報 the cutthroat food fight that revolutionized cooking /
著者名 Linda Civitello.
出版地・頒布地 Urbana :
出版者・頒布者名 University of Illinois Press,
出版年・頒布年 c2017.
数量 xi, 252 pages :
他の形態的事項 illustrations ;
大きさ 24 cm.
書誌注記 Includes bibliographical references (pages [229]-243) and index.
内容注記 Introduction -- The burden of bread: bread before baking powder -- The liberation of cake: chemical independence, 1796 -- The rise of baking powder business: the Northeast, 1856-1876 -- The advertising war begins : "Is the bread that we eat poisoned?" 1876-1888 -- The cream of tartar wars: battle royal, 1888-1899 -- The rise of baking powder business: the Midwest, 1880s-1890s -- The pure food war: outlaws in Missouri, 1899-1906 -- The alum war and World War I: "what a fumin' about egg albumen," 1907-1920 -- The Federal Trade Commission wars: the final federal battle, 1920-1929 -- The price war: the fight for the national market, 1930-1950 -- Baking powder today: post-World War II to the twenty-first century.
要約、抄録、注釈等 "First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits"--Amazon.com.
統一タイトル(シリーズ副出標目) Heartland foodways.
シリーズ名・巻次 Heartland foodways 
一般件名 Baking powder -- History. -- United States
Baking powder -- History. -- United States
地名件名 United States.
資料情報1 『Baking powder wars : the cutthroat food fight that revolutionized cooking /』（Heartland foodways）　Linda Civitello.　University of Illinois Press,　c2017. （所蔵館：中央　 請求記号：F/588.3/C58/B　 資料コード：7110485804）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352031436

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