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[ 洋図書 ] Driving digital strategy : a guide to reimagining your business /

Sunil Gupta. -- Harvard Business Review Press, -- [2018], --

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ISBN 163369268X (hardcover ; alkaline paper)
ISBN13桁 9781633692688 (hardcover ; alkaline paper)
無効なISBN等 9781633692695 (ebook)
テキストの言語 英語                  
分類：NDC10版 336.17
個人著者標目 Gupta, Sunil,
生没年等 1958-
本タイトル Driving digital strategy :
タイトル関連情報 a guide to reimagining your business /
著者名 Sunil Gupta.
出版地・頒布地 Boston, Massachusetts :
出版者・頒布者名 Harvard Business Review Press,
出版年・頒布年 [2018],
数量 viii, 267 pages ;
大きさ 25 cm.
書誌注記 Includes bibliographical references and index.
内容注記 Introduction: Framework for reinventing your business -- Part One. Reimagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Reevaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Reconnect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Rebuild your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management.
要約、抄録、注釈等 Digital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides. -- From dust jacket.
一般件名 Business planning.
Strategic planning.
資料情報1 『Driving digital strategy : a guide to reimagining your business /』　Sunil Gupta.　Harvard Business Review Press,　[2018], （所蔵館：中央　 請求記号：F/336.1/G97/D　 資料コード：7111738645）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352037438

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