| ISBN |
1788115376 (hardcover)
|
| ISBN13桁 |
9781788115377 (hardcover)
|
| 無効なISBN等 |
9781788115384 (ebook)
|
| テキストの言語 |
英語
|
| 分類：NDC10版 |
675
|
| 本タイトル |
Handbook of research on gender and marketing /
|
| 著者名 |
edited by Susan Dobscha.
|
| 出版地・頒布地 |
Cheltenham, UK ;
|
| 出版者・頒布者名 |
Edward Elgar Publishing,
|
| 出版年・頒布年 |
[2019],
|
| 数量 |
xii, 328 pages ;
|
| 他の形態的事項 |
illustrations ;
|
| 大きさ |
24 cm.
|
| 書誌注記 |
Includes bibliographical references and index.
|
| 内容注記 |
Front matter; Copyright; Contents; Contributors; Introduction to the Handbook of Research on Gender and Marketing; 1. Gendered advertising: content, effectiveness and effects -- psychological perspective; 2. Video gaming as a gendered pursuit; 3. Gender East and West: transnational gender theory and global marketing research; 4. Gender and sexed bodies: embodiment, corporeality, physical mastery and the gaze; 5. The hashtaggable body: negotiating gender performance in social media; 6. Patriarchal myths debunked: applying a dialectic of extremes to women's erotic consumption. 7. Critical consumers: discourses of women, sexuality, and objectification8. The TCR perspective of gender: moving from critical theory to an activism-praxis orientation; 9. No more mister mom: masculinity and consumption; 10. Thinking through feminist theorising: poststructuralist feminism, ecofeminism and intersectionality; 11. Rethinking feminist waves; 12. Towards (and beyond) LGBTQ+ studies in marketing and consumer research; 13. Gender and intersectionality in political marketing; Index.
|
| 要約、抄録、注釈等 |
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
|
| 著者標目 |
Dobscha, Susan.
|
| 一般件名 |
Marketing -- Sex differences.
Consumer behavior. |
| 資料情報1 |
『Handbook of research on gender and marketing /』 edited by Susan Dobscha. Edward Elgar Publishing, [2019],
（所蔵館：中央
請求記号：F/675.0/H23/H9
資料コード：7111833161）
|
| URL |
https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352038207 |
