資料詳細

  • 1 件中、 1 件目

[ 洋図書 ] Global sport business : managing resources and opportunities / ( World Association for Sport Management series ; 4 )

edited by Brenda G. Pitts and James J. Zhang. -- Routledge, Taylor & Francis Group, -- 2019, --

所蔵

所蔵は 1 件です。

所蔵館 所蔵場所 資料区分 請求記号 資料コード 所蔵状態 資料の利用
配架日 協力貸出 利用状況 返却予定日 資料取扱 予約数 付録注記 備考
中央 3階B 一般洋図書 F/780.0/G56/G 7111836575 配架図 Digital BookShelf
2019/11/18 可能 利用可   0
Eメールによる郵送複写申込みは、「東京都在住」の登録利用者の方が対象です。

ページの先頭へ

資料詳細 閉じる

ISBN 0367132885 (hardback)
ISBN13桁 9780367132880 (hardback)
無効なISBN等 9780429025662 (ebk.)
テキストの言語 英語                  
分類：NDC10版 780
本タイトル Global sport business :
タイトル関連情報 managing resources and opportunities /
著者名 edited by Brenda G. Pitts and James J. Zhang.
出版地・頒布地 Abingdon, Oxon ;
出版者・頒布者名 Routledge, Taylor & Francis Group,
出版年・頒布年 2019,
数量 ix, 316 pages :
他の形態的事項 illustrations ;
大きさ 25 cm.
書誌注記 Includes bibliographical references and index.
内容注記 Managing resources and opportunities in globalized sport business / Lauren M. Johnson, James J. Zhang, and Brenda G. Pitts -- Role of state funding in participation of Croatian athletes at major sports events / Sanela Škorić and Evica Obadić -- Developing a demand model to estimate attendance at an individual NBA game from related-game attributes / Kenneth K. Chen, James J. Zhang, Brenda G. Pitts, Thomas A. Baker, and Kevin K. Byon -- Sport and physical activity human resources in Spain: a managerial perspective / Antonio Campos-Izquierdo -- Relationships between standard sports facilities and elite sport development in taekwondo / Wai Huen Kwan and Harmania H.M. Lo -- Public relations network, absorptive capacity and achievement level of traditional soccer schools / Bing Liu, Ghun-Hua Dong, Ting-Ting Xiao, and Wen-Hao Winston Chou -- Soccer feasibility study: assessment, value, and demand: a traditional approach / Brian H. Yim, Mark Lyberger, and Andy Gerow -- A resource-based view of Bayi Fubang Rockets / Tyreal Yizhou Qian and James J. Zhang -- Managing the business of soccer: a conceptual framework / Sten Söderman and James Santomier Jr. -- A symbiosis analysis of stakeholder relationships in the Chinese professional football league / Tao Yang, Cuixia Yi, Kun Zhang, Luxiang Cui, and Tyreal Yizhou Qian -- Customer loyalty in fitness centers: differences among baby boomers and generations X, Y, and Z / Jerónimo García-Fernández, Pablo Gálvez-Ruíz, Antonio Jesús Sánchez-Oliver, and Moisés Grimaldi-Puyana -- Analyzing the marketing situation of the Chinese table tennis super league / Mangy Y. Zhang, Brenda G. Pitts, and James J. Zhang -- Examining the limits and opportunities of innovations in sport management practice / Jana Nová -- Conceptual distinctions in general and local sponsorship objectives: a qualitative inquiry / Gregg Rich, Jori N. Hall, and Billy J. Hawkins -- ISO 20121 & Theory U: a new way to manage sporting events / Cristiana Buscarini and Sara Franzini Gabrielli.
要約、抄録、注釈等 "In the global sport business industry, growth and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of papers examines how the development and management of resources and opportunities in sport business is vital to success. Commissioned by the World Association for Sport Management (WASM) and featuring global perspectives from leading international scholars and original research data drawn from both qualitative and quantitative inquiry, the book presents cases as diverse as customer demand in the NBA, sport and physical activity human resources in Spain and stakeholder relationships in Chinese football. Presented in three parts (global perspectives, managing resources and managing opportunities), Global Sport Business examines key research and practical issues in sport business management and marketing studies in both global and local contexts. This is an important read for professors, scholars, and students in sport business management, a useful resource for sport business management professionals and practitioners, and illuminating reading for anyone with an interest in sport management"-- Provided by publisher.
著者標目 Pitts, Brenda G.
Zhang, James J.
統一タイトル(シリーズ副出標目) World Association for Sport Management series.
シリーズ名・巻次 World Association for Sport Management series ; 4
一般件名 Sports -- Economic aspects.
Sports and globalization -- Economic aspects.
資料情報1 『Global sport business : managing resources and opportunities /』（World Association for Sport Management series ; 4）　edited by Brenda G. Pitts and James J. Zhang.　Routledge, Taylor & Francis Group,　2019, （所蔵館：中央　 請求記号：F/780.0/G56/G　 資料コード：7111836575）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352038270

ページの先頭へ