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[ 洋図書 ] Doing business in Europe /

Gabriele Suder & Johan Lindeque. -- Sage Publications Ltd., -- 2018. -- 3rd edition.

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ISBN 1526420732
ISBN13桁 9781526420732
テキストの言語 英語                  
分類：NDC10版 338.923
個人著者標目 Suder, Gabriele.
本タイトル Doing business in Europe /
著者名 Gabriele Suder & Johan Lindeque.
版表示 3rd edition.
出版地・頒布地 London :
出版者・頒布者名 Sage Publications Ltd.,
出版年・頒布年 2018.
数量 xxxv, 507 pages :
他の形態的事項 illustrations ;
大きさ 24 cm.
書誌注記 Includes bibliographical references and index.
内容注記 Introduction: The new European business environment -- Landmarks of European integration : how history and politics shape the business environment -- Enlargement and the theories of integration -- Institutional players : how the rules and agendas of the European business environment are set -- The Europeanization of the business environment -- The Europeanization of business management -- European economics, finance and funding -- Marketing in Europe -- European non-market strategy : lobbying the playing field -- Competing internationally -- Corporate cases. The expansion of Alibaba Group into the European Single Market -- Airbnb : disruption in an increasingly competitive European marketplace -- A match made in (eco)heaven : how Tesla became Norway's #1 selling vehicle -- The Irish corporate tax bubble close to bursting : Apple and Pfizer -- Ryanair : European free flight plans? -- Managing emerging market acquisitions in Europe : integrating the acquisition of the German Preh GmbH by the Chinese Joyson Group -- CSR in Europe : how to keep the family-owned enterprise humming for a thriving economy -- Internationalization of Lukoil : a Russian push and pull strategy in Europe.
要約、抄録、注釈等 The new third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples. Revised and updated to include recent changes in the economic and political climate of Europe, and thematic perspectives on key contemporary European challenges, the authors also bring into consideration non-EU Business in the EU as well as the way Brexit is likely to affect businesses.
著者標目 Lindeque, Johan.
一般件名 Business enterprises -- Europe.
Business enterprises -- Europe -- Case studies.
地名件名 Europe -- Commerce -- Handbooks, manuals, etc.
Europe.
資料情報1 『Doing business in Europe /』3rd edition.　Gabriele Suder & Johan Lindeque.　Sage Publications Ltd.,　2018. （所蔵館：中央　 請求記号：F/338.9/S94/D　 資料コード：7112028055）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352038567

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