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[ 洋図書 ] Counter-cola : a multinational history of the global corporation /

Amanda Ciafone. -- University of California Press, -- [2019], --

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ISBN 0520299019 (hardcover ; alkaline paper)
ISBN13桁 9780520299016 (hardcover ; alkaline paper)
無効なISBN等 9780520970946 (ebook)
テキストの言語 英語                  
分類：NDC10版 588.4
個人著者標目 Ciafone, Amanda,
生没年等 1978-
本タイトル Counter-cola :
タイトル関連情報 a multinational history of the global corporation /
著者名 Amanda Ciafone.
出版地・頒布地 Oakland, California :
出版者・頒布者名 University of California Press,
出版年・頒布年 [2019],
数量 xiv, 409 pages :
他の形態的事項 illustrations ;
大きさ 23 cm.
書誌注記 Includes bibliographical references (pages 347-375) and index.
内容注記 The Coca-Cola bottling system and the logics of the franchise -- Mediating Coca-colonization : negotiating national development and difference in Coca-Cola's postwar internationalization -- "I'd like to buy the world a Coke" : the 'real thing' and the revolutions of the 1960s -- Indianize or quit India : nationalist challenges to Coca-Cola in postcolonial India -- A man is in every bottle : labor and neoliberal violence in Colombian Coca-Cola bottling -- Water for life, not for Coca-Cola : commodification, consumption and environmental challenges in neoliberal India -- CSR : corporate social responsibility and continued social resistance, a non-conclusion.
要約、抄録、注釈等 "Counter-Cola charts the history of the Coca-Cola Company's globalization and the contests over the corporation in the 20th and 21st centuries. It tells the story of how, over the last 130 years, Coca-Cola has tried to make itself not only physically but also culturally a central part of global daily life. Realizing that success was not just fizzy water, the corporation knew that cultural impact, intellectual property, commodification of knowledge, and financialization were all key to power over their growing and outsourced production. In this they not only reflected, but drove, the way corporations--especially American corporations--grew and changed globally over a century. Through this story of Coca-Cola, Ciafone is able to tell us about all the key economic transformations of the 20th century--from the liberal developmentalism of empire, to national developmentalism of decolonization, to today's neoliberalism. This is the story of modern global capitalism"--Provided by publisher.
団体件名 Coca-Cola Company -- History.
Coca-Cola Company.
一般件名 Globalization -- Economic aspects.
Culture and globalization.
資料情報1 『Counter-cola : a multinational history of the global corporation /』　Amanda Ciafone.　University of California Press,　[2019], （所蔵館：中央　 請求記号：F/588.4/C56/C　 資料コード：7112118635）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352039553

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