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[ 洋図書 ] The American Marshall Plan film campaign and the Europeans : a captivated audience? /

Maria Fritsche. -- Bloomsbury Academic, -- 2018. --

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ISBN 1350009334 (hardback ; alkaline paper)
ISBN13桁 9781350009332 (hardback ; alkaline paper)
無効なISBN等 9781350009349 (electronic PDF)
テキストの言語 英語                  
分類：NDC10版 778.09
個人著者標目 Fritsche, Maria,
生没年等 1969-
本タイトル The American Marshall Plan film campaign and the Europeans :
タイトル関連情報 a captivated audience? /
著者名 Maria Fritsche.
出版地・頒布地 London, UK ;
出版者・頒布者名 Bloomsbury Academic,
出版年・頒布年 2018.
数量 xv, 337 pages :
他の形態的事項 illustrations ;
大きさ 24 cm.
書誌注記 Includes bibliographical references (pages [255]-327), filmography (pages [241]-254) and indexes.
内容注記 Introduction -- Visualizing the Marshall Plan -- By Europeans: for Europeans : local film production -- The Cold War as text and context -- US policy into film : productivity -- US policy into film : European integration -- Filmmakers and information officers as cultural transmitters -- Audience reception -- Distribution and exhibition -- Conclusion.
要約、抄録、注釈等 "The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save war-torn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film--the 170 that remain from the 200 estimated to have been made--and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences. It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century"-- Provided by publisher.
団体件名 Marshall Plan -- In motion pictures.
Marshall Plan.
一般件名 Motion pictures, American -- History -- Europe -- 20th century.
Motion pictures in propaganda -- History -- Europe -- 20th century.
地名件名 Europe -- Economic conditions -- 1945-
Europe.
資料情報1 『The American Marshall Plan film campaign and the Europeans : a captivated audience? /』　Maria Fritsche.　Bloomsbury Academic,　2018. （所蔵館：中央　 請求記号：F/778.0/F91/A　 資料コード：7112582244）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352042357

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