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[ 洋図書 ] Canned : the rise and fall of consumer confidence in the American food industry / ( California studies in food and culture ; 68 )

Anna Zeide. -- University of California Press, -- [2018], --

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ISBN 0520290682 (hardcover ; alkaline paper)
ISBN13桁 9780520290686 (hardcover ; alkaline paper)
無効なISBN等 9780520964754 (Ebook)
テキストの言語 英語                  
分類：NDC10版 588.93
個人著者標目 Zeide, Anna,
生没年等 1984-
本タイトル Canned :
タイトル関連情報 the rise and fall of consumer confidence in the American food industry /
著者名 Anna Zeide.
出版地・頒布地 Oakland, California :
出版者・頒布者名 University of California Press,
出版年・頒布年 [2018],
数量 viii, 269 pages :
他の形態的事項 illustrations ;
大きさ 24 cm.
書誌注記 Includes bibliographical references (pages 251-259) and index.
内容注記 Condensed milk : the development of the early canning industry -- Growing a better pea : canners, farmers, and agricultural scientists in the 1910s and 1920s -- Poisoned olives : consumer fear and expert collaboration -- Grade A tomatoes : labeling debates and consumers in the New Deal -- Fighting for safe tuna : postwar challenges to processed food -- BPA in Campbell's soup : new threats to an entrenched food system.
要約、抄録、注釈等 "This book explores the earliest roots of the modern food industry, focusing on the development of the canning industry in the United States. Canning leaders leveraged the power of scientific expertise to create a market for canned food. Before the mid-twentieth century, in order to win consumer trust, canners adopted new technologies, cooperated with federal food regulation, sponsored agricultural and bacteriological research, and standardized food production. All of these moves helped to make canned food a staple of American pantries by the 1940s. As other industries entered the processed food landscape, and environmental and consumer critiques emerged, canners widened their scientific research base to more centrally incorporate marketing, advertising, and political strategy. In their increasing power, industry leaders were less willing to defer to governmental authority and more eager to directly control production and consumption. This study takes up the stories of six particular canned foods--condensed milk, peas, olives, tomatoes, tuna, and Campbell's soup--to understand the tools used by the food industry to build consumer confidence in a new way of eating. This modified diet not only changed the relationship between business and consumers, but also the relationships among Americans, farmers, universities, advertisers, and the natural environment."--Provided by publisher.
統一タイトル(シリーズ副出標目) California studies in food and culture ;
シリーズの巻次 68.
シリーズ名・巻次 California studies in food and culture ; 68
一般件名 Canned foods -- United States -- 20th century.
Canned foods industry -- United States -- 20th century.
地名件名 United States.
資料情報1 『Canned : the rise and fall of consumer confidence in the American food industry /』（California studies in food and culture ; 68）　Anna Zeide.　University of California Press,　[2018], （所蔵館：中央　 請求記号：F/588.9/Z45/C　 資料コード：7112981688）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352043180

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