| ISBN |
1788117727 (hardcover)
|
| ISBN13桁 |
9781788117722 (hardcover)
|
| 無効なISBN等 |
9781788117739 (electronic book)
|
| テキストの言語 |
英語
|
| 分類：NDC10版 |
675
|
| 本タイトル |
Handbook of research on identity theory in marketing /
|
| 著者名 |
edited by Americus Reed II, professor of marketing, the Wharton School, University of Pennsylvania, USA and Mark Forehand, professor of marketing, Foster School of Business, University of Washington, USA.
|
| 出版地・頒布地 |
Cheltenham, UK ;
|
| 出版者・頒布者名 |
Edward Elgar Publishing,
|
| 出版年・頒布年 |
[2019],
|
| 数量 |
xiv, 483 pages :
|
| 他の形態的事項 |
illustrations ;
|
| 大きさ |
24 cm.
|
| 書誌注記 |
Includes bibliographical references and index.
|
| 著者標目 |
Reed, Americus,
II.
Forehand, Mark.
|
| 一般件名 |
Marketing -- Psychological aspects.
Branding (Marketing) |
| 資料情報1 |
『Handbook of research on identity theory in marketing /』 edited by Americus Reed II, professor of marketing, the Wharton School, University of Pennsylvania, USA and Mark Forehand, professor of marketing, Foster School of Business, University of Washington, USA. Edward Elgar Publishing, [2019],
（所蔵館：中央
請求記号：F/675.0/H23/H11
資料コード：7113005888）
|
| URL |
https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1101623597 |
