| ISBN |
1292221674 (pbk)
|
| ISBN13桁 |
9781292221670 (pbk)
|
| テキストの言語 |
英語
|
| 分類：NDC10版 |
689
|
| 個人著者標目 |
Cook, Roy A.
|
| 本タイトル |
Tourism :
|
| タイトル関連情報 |
the business of hospitality and travel.
|
| 版表示 |
Sixth edition, Global edition /
|
| 版表示関連情報 |
Roy A. Cook, Cathy H.C. Hsu, Lorraine Taylor.
|
| 出版地・頒布地 |
Harlow, England :
|
| 出版者・頒布者名 |
Pearson,
|
| 出版年・頒布年 |
[2018],
|
| 数量 |
448 pages :
|
| 他の形態的事項 |
illustrations (chiefly colour), colour maps ;
|
| 大きさ |
28 cm.
|
| 一般注記 |
Previous edition: 2014.
|
| 書誌注記 |
Includes bibliographical references and index.
|
| 要約、抄録、注釈等 |
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
|
| 著者標目 |
Hsu, Cathy H. C.
Taylor, Lorraine L.
|
| 一般件名 |
Tourism.
|
| 資料情報1 |
『Tourism :
the business of hospitality and travel.』Sixth edition, Global edition / Pearson, [2018],
（所蔵館：中央
請求記号：DF/689.0/C77/T
資料コード：7113384743）
|
| URL |
https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352043723 |
