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[ 洋図書 ] Zconomy : how Gen Z will change the future of business-and what to do about it /

Jason Dorsey and Denise Villa. -- Harper Business, an imprint of HarperCollinsPublishers, -- [2020], -- First edition.

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ISBN 0062970291 (hardcover)
ISBN13桁 9780062970299 (hardcover)
無効なISBN等 9780062970305 (electronic book)
テキストの言語 英語                  
分類：NDC10版 675
個人著者標目 Dorsey, Jason R.
姓名の完全形 (Jason Ryan)
本タイトル Zconomy :
タイトル関連情報 how Gen Z will change the future of business-and what to do about it /
著者名 Jason Dorsey and Denise Villa.
版表示 First edition.
出版地・頒布地 New York, NY :
出版者・頒布者名 Harper Business, an imprint of HarperCollinsPublishers,
出版年・頒布年 [2020],
数量 274 pages :
他の形態的事項 illustrations ;
大きさ 24 cm
一般注記 Includes index.
内容注記 Introduction: Gen Z is here -- The making of Gen Z. Welcome to the new normal ; Redefining the term "generation" ; The events that shaped Gen Z ; Live through a 6.1-inch screen ; Money, saving, and spending -- Meet the world's most influential customers. What Gen Z wants from a brand ; What Gen Z is buying ; Earning brand loyalty with Gen Z ; Customer engagement and awareness -- How Gen Z is changing the world of work. Getting the right start with Gen Z employees ; Unlocking the Gen Z employee's long-term potential -- Looking ahead: The disruptive 10 -- Conclusion: Gen Z is just getting started.
要約、抄録、注釈等 "Leading experts on generations Jason Dorsey and Denise Villa reveal the impact Gen Z will have on future markets in this book for leaders, marketers, entrepreneurs, to learn how to recruit, manage, and sell to the newest generation"--,Gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. But Dorsey and Villa show that today's businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. This is the comprehensive survival guide on how leaders must understand and embrace Generation Z. -- adapted from jacket
著者標目 Villa, Denise.
一般件名 Young consumers.
Generation Z.
資料情報1 『Zconomy : how Gen Z will change the future of business-and what to do about it /』First edition.　Jason Dorsey and Denise Villa.　Harper Business, an imprint of HarperCollinsPublishers,　[2020], （所蔵館：中央　 請求記号：F/675.0/D71/Z　 資料コード：7113577740）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352045940

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