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[ 洋図書 ] Brand Jamaica : reimagining a national image and identity /

edited and with an introduction by Hume Johnson and Kamille Gentles-Peart. -- University of Nebraska Press, -- [2019], --

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ISBN 149620056X (hardcover)
ISBN13桁 9781496200563 (hardcover)
無効なISBN等 9781496217486 (electronic publication)
テキストの言語 英語                  
分類：NDC10版 302.592
本タイトル Brand Jamaica :
タイトル関連情報 reimagining a national image and identity /
著者名 edited and with an introduction by Hume Johnson and Kamille Gentles-Peart.
出版地・頒布地 Lincoln :
出版者・頒布者名 University of Nebraska Press,
出版年・頒布年 [2019],
数量 xxxiii, 214 pages ;
大きさ 24 cm
書誌注記 Includes bibliographical references (pages 173-196) and index.
内容注記 Between fame and infamy: the dialectical tension in Jamaica's nation brand / Hume Johnson -- Branding the nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / Nickesia Gordon -- Women of "paradise": tourism discourses and the lived realities of Jamaican women in the United States / Kamille Gentles-Peart -- Brand Jamaica and the economic cost of homophobia: initiating a conversation / Anna Kasafi Perkins -- An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / Laetitia Saint-Loubert-- Brand Kingston: re-imagining Jamaica's capital city / Hume Johnson -- Hold on to what you got: intellectual property and Jamaican symbols and culture / Steffen Mussche-Johansen and Hume Johnson -- Final thoughts / Hume Johnson and Kamille Gentles-Peart.
要約、抄録、注釈等 "Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music, sports, and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty, and abuse of human rights have led to perceptions of the country as unsafe. Brand Jamaica explores the current practices of branding Jamaica, particularly within the context of postcoloniality, reconciles the lived realities of Jamaicans with the contemporary image of Jamaica projected to the world, and deconstructs the current tourism model of sun, sand, and sea. Hume Johnson and Kamille Gentles-Peart bring together multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm by which it has been shaped."--Provided by publisher.,"Rand Jamaica is an empirical look at Jamaica's postindependence national image and global brand from multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm that shaped it"--Provided by publisher.
著者標目 Johnson, Hume N.
Gentles-Peart, Kamille.
一般件名 Group identity -- Jamaica.
National characteristics, Jamaican.
地名件名 Jamaica -- Civilization -- 21st century.
Jamaica -- Public opinion, Foreign.
資料情報1 『Brand Jamaica : reimagining a national image and identity /』　edited and with an introduction by Hume Johnson and Kamille Gentles-Peart.　University of Nebraska Press,　[2019], （所蔵館：中央　 請求記号：F/302.5/B81/B　 資料コード：7114300087）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352048849

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