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[ 洋図書 ] Franchise : the golden arches in Black America /

Marcia Chatelain. -- Liveright Publishing Corporation, a division of W. W. Norton & Company, -- [2020], -- First edition.

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ISBN 1631493949 (hardcover)
ISBN13桁 9781631493942 (hardcover)
無効なISBN等 9781631493959 (electronic publication)
テキストの言語 英語                  
分類：NDC10版 672.53
個人著者標目 Chatelain, Marcia,
生没年等 1979-
本タイトル Franchise :
タイトル関連情報 the golden arches in Black America /
著者名 Marcia Chatelain.
版表示 First edition.
出版地・頒布地 New York, NY :
出版者・頒布者名 Liveright Publishing Corporation, a division of W. W. Norton & Company,
出版年・頒布年 [2020],
数量 324 pages :
他の形態的事項 illustrations ;
大きさ 25 cm.
書誌注記 Includes bibliographical references (pages [277]-312) and index.
内容注記 Introduction: from sit-in to drive-thru -- Fast food civil rights -- Burgers in the age of black capitalism -- The burger boycott and the ballot box -- Bending the golden arches -- Black America, brought to you by... -- A fair share of the pie -- The miracle of the golden arches -- Conclusion: bigger than a hamburger.
要約、抄録、注釈等 "From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--Provided by publisher.
団体件名 McDonald's Corporation.
一般件名 Fast food restaurants -- United States.
Franchises (Retail trade) -- United States.
地名件名 United States.
資料情報1 『Franchise : the golden arches in Black America /』First edition.　Marcia Chatelain.　Liveright Publishing Corporation, a division of W. W. Norton & Company,　[2020], （所蔵館：中央　 請求記号：F/672.5/C49/F　 資料コード：7114319795）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352049790

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