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[ 洋図書 ] Research companion to language and country branding / ( Routledge handbooks )

edited by Irene Theodoropoulou and Johanna Tovar. -- Routledge, Taylor & Francis Group, -- 2021. --

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ISBN 0367343592 (hardcover)
ISBN13桁 9780367343590 (hardcover)
無効なISBN等 9780429325250 (electronic book)
テキストの言語 英語                  
分類：NDC10版 801.03
本タイトル Research companion to language and country branding /
著者名 edited by Irene Theodoropoulou and Johanna Tovar.
出版地・頒布地 Abingdon, Oxon ;
出版者・頒布者名 Routledge, Taylor & Francis Group,
出版年・頒布年 2021.
数量 xxi, 411 pages :
他の形態的事項 illustrations, maps ;
大きさ 25 cm.
書誌注記 Includes bibliographical references and index.
内容注記 Enregistering the nation: Bolsonaro's populist branding of Brazil / Daniel N. Silva -- The sociolinguistic saffronisation of India / Jaspal Naveel Singh -- "There is a wonderfully contrary spirit among the British people": Contservative MPs' (un)successful branding of the British nation in the Brexit debate / Nora Wenzl -- The overflow of Peru's country brand: National narratives, recognition, and moral brandedness in neoliberal Peru / Gisela Cánepa Koch -- Sociocultural diversity: An opportunity for branding or a problem?--The case of Chile / Ignacio López Escarcena -- "The sweet life" and the Russian nation: The role of a TV serial in the process of nation branding / Katharina Klingseis -- Singapore's nation branding through language policy: 'Commercial nationalism' and internal tensions / Luke Lu -- Legitimizing national, striving cosmopolitan: Branding of post-Soviet city space in Almaty, Kazakhstan / Juldyz Smagulova and Kara Fleming -- The republic's new clothes: Reimaging and branding a post-reunification Germany / Johanna Tovar -- The narrative arc of nation branding: Staging Shanghai World Expo 2010 in historical events / Jackie Jia Lou -- "Deliver amazing": Qatar as a branded architectural discourse in World Cup 2022 / Irene Theodoropoulou -- National anxieties in polite disguise: Cool Japan branding and the inversion of globalization / Rebecca Carlson -- Translation, transliteration, and translingualization: On the possibilities of 'Korea' in the linguistic landscape / Jerry Won Lee -- "Milano, a place to be": Expo 2015 and the chronotopic rebranding of Italy's moral capital / Aurora Donzelli -- "We all sell wine, but it comes back to the land really": The narrative construction of place in Australian wine branding / Kerrilee Lockyer -- Social media branding: The case of Mykonos, Greece on Facebook / Irene Theodoropoulou -- Place branding in its place / Asif Agha -- Potential of destination branding for tourism promotion in Cameroon / Euelyne N. Tegomoh, Jeff M. Molombe -- Tale of Two Cities: Tourist destination branding and its role in nation branding in France / Adam Wilson -- Conflicts over authenticity and overtourism in destination branding: 'Blame the Bieber effect' in Iceland / Natalia Yannopoulou, Koblarp Chandrasapth, and Darren Kelsey.
要約、抄録、注釈等 "Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes"--Provided by publisher.
著者標目 Theodoropoulou, Irene.
Tovar, Johanna.
統一タイトル(シリーズ副出標目) Routledge handbooks.
シリーズ名・巻次 Routledge handbooks 
一般件名 Sociolinguistics.
Group identity.
資料情報1 『Research companion to language and country branding /』（Routledge handbooks）　edited by Irene Theodoropoulou and Johanna Tovar.　Routledge, Taylor & Francis Group,　2021. （所蔵館：中央　 請求記号：F/801.0/R43/R2　 資料コード：7114669461）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352051558

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