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[ 洋図書 ] The Value of Design in Retail and Branding /

edited by Katelijn Quartier [and three others]. -- Emerald Publishing Limited, -- 2021. -- First edition.

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ISBN 1800715803 (hardcover)
ISBN13桁 9781800715806 (hardcover)
無効なISBN等 9781800715813 (ePub ebook)
テキストの言語 英語                  
分類：NDC10版 675
本タイトル The Value of Design in Retail and Branding /
著者名 edited by Katelijn Quartier [and three others].
版表示 First edition.
出版地・頒布地 Bingley :
出版者・頒布者名 Emerald Publishing Limited,
出版年・頒布年 2021.
数量 vii, 230 pages :
他の形態的事項 illustrations ;
大きさ 24 cm
書誌注記 Includes bibliographical references and index.
内容注記 Introduction / Ann Petermans and Katelijn Quartierb -- Part 1 The value of ... Design. Chapter 1 Conceptualizing customer value in physical retail : A marketing perspective / Sara Leroi-Werelds -- Chapter 2 Appreciating and judging the design of independent retailers’ blended concepts / Signe Mørk Madsen and Ann Petermans -- Chapter 3 The Added Value of designing by crossmodal correspondences / Carmen Adams and Jan Vanrie -- Chapter 4 Fashion and Lifestyle Brands : Storytelling within purpose-led brands in order to contribute to growth / Erica Charles and Ruth Marciniak -- Part 2 The value of ... Experience. Chapter 5 The influence of economic theories on the value of retail design : a designers’ perspective / Maryke de Wet and Ilse Prinsloo -- Chapter 6 The added value of retail design for the new age of consumerism / Suyash Khaneja -- Chapter 7 The Triangular Designers’ Space : Methodical Approach to Balance Brand Typicality and Novelty / Maaike Mulder-Nijkamp, Wouter Eggink, Mendel de Kok and Roland ten Klooster -- Chapter 8 The Importance of Warmth in Brand Design / Soyoung Kim, Kyle B. Murray and Sarah G. Moore -- Part 3 The value of ... Context. Chapter 9 Virtually the same : understanding consumer experience in an omnichannel environment / Louise F. Reid, Alan Marvell, Don Parker and Philippa Ward -- Chapter 10 Retail Design as a Communication Strategy : Exploring Customer Experience via Eye-tracking / Kim Janssens, Charlotte Beckers and Katelijn Quartier -- Chapter 11 Exploring in-store shopping experiences and resultant purchasing influence : an autoethnographic approach / Elizabeth Lloyd-Parkes and Jonathan H. Deacon -- Chapter 12 Designing valuable Experiential Retail Environments : a review of the design process / Elisa Servais, Katelijn Quartier and Jan Vanrie -- Part 4 The value of ... Interdisciplinarity. Chapter 13 The interlink between sensorial and meaning properties of a retail design and brand assets : a comparison of three grocery store designs / Carmen Adams and Katelijn Quartier -- Chapter 14 Local collaboration in retail design : a strategy for localising global brands / Zakkiya Khan -- Chapter 15 Evidencing Value Creation in ‘Value Co-creation’ : A Case Study of Singapore’s Second Largest Banking Group / Min-Yee Angeline Yam and Alex Lee -- Chapter 16 Environmental simulation techniques in retailing : a review from a store atmospheric and customer experience perspective / Ann Petermans, Lieve Doucé and Kim Willems -- Conclusion / Katelijn Quartierb and Ann Petermans.
著者標目 Quartier, Katelijn.
Petermans, Ann.
Melewar, T. C.
Dennis, Charles.
一般件名 Store decoration.
Stores, Retail -- Design.
資料情報1 『The Value of Design in Retail and Branding /』First edition.　edited by Katelijn Quartier [and three others].　Emerald Publishing Limited,　2021. （所蔵館：中央　 請求記号：F/675.0/V21/V　 資料コード：7114692817）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352051929

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