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[ 洋図書 ] The psychology of advertising /

Bob M. Fennis and Wolfgang Stroebe. -- Routledge, Taylor & Francis Group, -- 2021. -- Third edition.

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ISBN 0367346354 (hardcover)
ISBN13桁 9780367346355 (hardcover)
無効なISBN等 9780429326981 (electronic book)
テキストの言語 英語                  
分類：NDC10版 674.1
個人著者標目 Fennis, Bob Michaël,
生没年等 1968-
本タイトル The psychology of advertising /
著者名 Bob M. Fennis and Wolfgang Stroebe.
版表示 Third edition.
出版地・頒布地 Abingdon, Oxon ;
出版者・頒布者名 Routledge, Taylor & Francis Group,
出版年・頒布年 2021.
数量 xii, 466 pages :
他の形態的事項 illustrations ;
大きさ 26 cm
書誌注記 Includes bibliographical references (pages 385-431) and indexes.
要約、抄録、注釈等 "The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication"--Provided by publisher.
著者標目 Stroebe, Wolfgang.
一般件名 Advertising -- Psychological aspects.
Consumers -- Attitudes.
資料情報1 『The psychology of advertising /』Third edition.　Bob M. Fennis and Wolfgang Stroebe.　Routledge, Taylor & Francis Group,　2021. （所蔵館：中央　 請求記号：F/674.1/F33/P　 資料コード：7114692951）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352051943

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