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[ 洋図書 ] The internet trap : how the digital economy builds monopolies and undermines democracy /

Matthew Hindman. -- Princeton University Press, -- [2018], --

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所蔵館	所蔵場所	資料区分	請求記号	資料コード	所蔵状態	資料の利用
配架日	協力貸出	利用状況	返却予定日	資料取扱	予約数	付録注記	備考
中央	2F	一般洋図書	F/007.3/H66/I	7114699999		配架図 Digital BookShelf
2022/03/22	可能	利用可			0

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資料詳細

ISBN	0691159262 (hardcover ; alk. paper)
ISBN13桁	9780691159263 (hardcover ; alk. paper)
テキストの言語	英語
分類：NDC10版	007.3
個人著者標目	Hindman, Matthew Scott,
生没年等	1976-
本タイトル	The internet trap :
タイトル関連情報	how the digital economy builds monopolies and undermines democracy /
著者名	Matthew Hindman.
出版地・頒布地	Princeton :
出版者・頒布者名	Princeton University Press,
出版年・頒布年	[2018],
数量	xii, 240 pages :
他の形態的事項	illustrations ;
大きさ	25 cm
書誌注記	Includes bibliographical references (pages [205]-224) and index.
内容注記	Rethinking the attention economy -- A tilted playing field -- The political economy of personalization -- The economic geography of cyberspace -- The dynamics of web traffic -- Less of the same: online local news -- Making new stickier -- The "nature" of the internet.
要約、抄録、注釈等	The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online--and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else--and reveals what small players can do to survive in a game that is rigged against them. Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences--it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy. The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.
団体件名	Atarazanas. University of South Alabama.
一般件名	Internet -- Economic aspects. Internet -- Political aspects -- United States.
地名件名	United States. United States.
資料情報1	『The internet trap : how the digital economy builds monopolies and undermines democracy /』　Matthew Hindman.　Princeton University Press,　[2018], （所蔵館：中央　請求記号：F/007.3/H66/I　資料コード：7114699999）
URL	https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352051997

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