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[ 洋図書 ] Handbook of research on future policies and strategies for nation branding / ( Advances in marketing, customer relationship management, and e-services (AMCRMES) book series )

Viktoria Pistikou, Andreas Masouras, Marcos Komodromos. -- IGI Global, Business Science Reference (an imprint of IGI Global), -- [2021], --

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ISBN 1799875334 (hardcover)
ISBN13桁 9781799875338 (hardcover)
無効なISBN等 9781799875352 (ebook)
テキストの言語 英語                  
分類：NDC10版 675
本タイトル Handbook of research on future policies and strategies for nation branding /
著者名 Viktoria Pistikou, Andreas Masouras, Marcos Komodromos.
出版地・頒布地 Hershey, PA :
出版者・頒布者名 IGI Global, Business Science Reference (an imprint of IGI Global),
出版年・頒布年 [2021],
数量 xxiii, 383 pages ;
大きさ 29 cm.
書誌注記 Includes bibliographical references (pages 324-372) and index.
内容注記 The political economy of UAE branding from marketing to economics and power / Spyridon A. Roukanas, Pantelis G. Sklias -- Branding a potential energy hub as national interest in the Eastern Mediterranean: more than an energy supply issue / Vasileios Balafas, Efstathios T. Fakiolas -- Turkey's nation branding for the 2050s: challenges and opportunities / Floros Flouros -- One island, two nations / Senem Ergan -- Nation branding, in what context? Spatial competitiveness and attractiveness / Charis Vlados, Dimos Chatzinikolaou -- Cities' branding development: characteristics and interconnections / Christos Lemonakis, Antonis Zairis -- The nation brand image: representation of the identity and creation of an image of places / Manuela Piscitelli -- Online place branding: identity features and facts / Victor Alexandru Briciu, Arabela Briciu -- National branding shifting to city branding: a new tendency for attracting investments and stimulating regional business ecosystems / Dimitrios Dimitriou, Maria Sartzetaki -- To understand the approach to discount days in Turkey: investigation of the response to the change of the Black Friday name / Yasin Gültekin -- Digital communication in attraction of foreign direct investment: a study of EU countries' official websites / Margarida Lemos Gomes, Sofia Gaio -- How emotional intelligence and consciousness (mindfulness) in education can provide a new character and orientation to the nation / Marios Matheou -- Education and music: a two-way relationship intrinsically linked to a nation's identity / Stalo Georgiou, Christos Papademetriou -- Surpassing narrative and non-verbal communication: a cross-modal approach to music composition in nation branding / Stalo Georgiou -- Cultural national branding as a proposal on the grounds of the formation ministry of culture of the Republic of Cyprus / Harry Sophocleous -- The science of archaeology in secondary education as a gateway for cultural approach amongst EU students: the case study of Archeon in Alphen aan de Rijn in the Netherlands as a role model / Stavros Christodoulou -- Transforming teacher evaluation into an external goal-setting practice and empowering nation branding: a conversational, motivational school-based practice / Despina Despo Konstantinides, Katerina Konstantinides -- Public administration performance and nation branding: towards a new image of Greece, beyond the legacy of red tape / Sifis Plimakis -- Is it important for healthcare services to place the Onus on patient satisfaction in their brand? / Styliani Giossi, Achilleas G. Gkamanis, Georgios G. Gkamanis -- Building national branding strategy in medical tourism and production of generic medicines: national branding and health / Nikolaos Apostolopoulos, Ilias Makris, Panagiotis Liargovas, Sotiris Apostolopoulos, Sotirios Varelas.
要約、抄録、注釈等 "This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"--Provided by publisher.
著者標目 Pistikou, Viktoria, 1986-
Masouras, Andreas, 1980-
Komodromos, Marcos.
シリーズ名・巻次 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 
一般件名 Place marketing.
Branding (Marketing)
資料情報1 『Handbook of research on future policies and strategies for nation branding /』（Advances in marketing, customer relationship management, and e-services (AMCRMES) book series）　Viktoria Pistikou, Andreas Masouras, Marcos Komodromos.　IGI Global, Business Science Reference (an imprint of IGI Global),　[2021], （所蔵館：中央　 請求記号：DF/675.0/H23/H12　 資料コード：7115052250）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352054323

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