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[ 洋図書 ] Handbook on tourism and social media / ( Research handbooks in tourism )

edited by Dogan Gursoy, Rahul Pratap Singh Kaurav. -- Edward Elgar Publishing, -- [2022], --

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中央 2F 一般洋図書 F/689.3/H23/H 7115561800 配架図 Digital BookShelf
2023/03/22 可能 利用可   0
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ISBN 1800371403 (hardcover)
ISBN13桁 9781800371408 (hardcover)
無効なISBN等 9781800371415 (PDF ebook)
テキストの言語 英語                  
分類：NDC10版 689.3
本タイトル Handbook on tourism and social media /
著者名 edited by Dogan Gursoy, Rahul Pratap Singh Kaurav.
出版地・頒布地 Cheltenham, UK ;
出版者・頒布者名 Edward Elgar Publishing,
出版年・頒布年 [2022],
数量 xi, 511 pages :
他の形態的事項 charts ;
大きさ 25 cm.
書誌注記 Includes bibliographical references and index.
内容注記 Part I -- Consumer behaviour and social media -- Part II -- Destination and DMOs -- Part III -- Marketing strategies, channels, formats -- Part IV -- Travel blogs, user-generated content, reviews and E-WOM -- Part V -- Social media and decision-making -- Part VI -- Social media and food -- Part VII -- Business performance-related challenges.
要約、抄録、注釈等 "This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analyse both conceptual and practical social media topics, addressing cutting-edge social media issues in destination management and marketing. Drawing on empirical case studies and examples, chapters explore dark tourism, gastro-tourism, travel blogs, electronic word-of-mouth, sentiment analysis and a variety of quantitative and qualitative methodologies. The Handbook also defines central social media concepts and explores the impact they have on the success of tourist destinations, setting the stage for a better understanding of the relationship between social media and tourism. Through an examination of current trends in social media, as well as future trajectories, it provides critical insights for the successful development and implementation of social media marketing strategies. This Handbook will be a critical read for scholars and students of geography and business management, with a specific interest in tourism and hospitality management. Its practical considerations will also be beneficial for planners, policy makers, managers and marketers in the tourism industry"--Page 4 of cover.
著者標目 Gursoy, Dogan.
Singh Kaurav, Rahul Pratap.
統一タイトル(シリーズ副出標目) Research handbooks in tourism.
シリーズ名・巻次 Research handbooks in tourism 
一般件名 Tourism -- Information technology.
Tourism -- Marketing.
資料情報1 『Handbook on tourism and social media /』（Research handbooks in tourism）　edited by Dogan Gursoy, Rahul Pratap Singh Kaurav.　Edward Elgar Publishing,　[2022], （所蔵館：中央　 請求記号：F/689.3/H23/H　 資料コード：7115561800）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352055874

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