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[ 洋図書 ] The handbook of strategic communication / ( Handbooks in communication and media )

edited by Carl H. Botan. -- John Wiley & Sons, Inc., -- 2021, --

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ISBN 1118852141 (hardcover)
ISBN13桁 9781118852149 (hardcover)
無効なISBN等 9781118857038 (electronic book)
テキストの言語 英語                  
分類：NDC10版 361.45
本タイトル The handbook of strategic communication /
著者名 edited by Carl H. Botan.
出版地・頒布地 Hoboken, NJ :
出版者・頒布者名 John Wiley & Sons, Inc.,
出版年・頒布年 2021,
数量 vii, 384 pages :
他の形態的事項 illustrations ;
大きさ 26 cm.
書誌注記 Includes bibliographical references and index.
内容注記 strategic communication: field, concepts, and the cocreational model / Carl H. Botan -- Dialogic strategic communication : a key for effective, sustainable and ethical social conflict management in Guatemala / Karina J. Garcia-Ruano -- Strategic rhetoric, dialogue, and the long now : a case study for long-term thinking / Micheal L. Kent & Petra Theunissen -- Strategic communication in the Turkish public sector : through the lens of public relations / B. Pinar Özdemir & Melike Aktas -- A cocreational approach to social mediated crisis communication : communicating health crisis strategies on social media / Yan Jin & Lucinda Austin -- The cocreational view of character assassination / Sergei A. Samoilenko -- Cocreational perspectives on strategic communication in counterterrorism / Damion Waymer -- Communicating safety in Norwegian road tunnels : a co-creational perspective of strategic communication / Sverre Kjetil Rød & Daniel Nilsson -- Strategic communication in the military : an air force perspective / Ronaldo Martinez Jr., Katrina J. Cheeseman, Nicholas J. Mercurio & Cara A. Bousie -- Strategic communication in the defense industry : grand strategy, key publics, and tactics / Michael F. Doble & David P. MacNeil -- President Obama, the affordable care act and the challenges of strategic political communication / Steven J. Farnsworth -- Strategic communication for civil society and nation building : communication for social effectiveness / Maureen Taylor & Eric J. Sommerfeldt -- Crisis communication through the lens of strategic communication / W. Timothy Coombs -- Emergency preparedness and response for human generated disasters / Emily Helsel, Timothy Sellnow & Deanna D. Sellnow -- Emergency preparedness, response and strategic communication for natural disasters / Mathew W. Seeger, Khairul Islam & Henry S. Seeger -- Overcoming the deficit model by applying the CAUSE model to climate change communication / Katherine Rowan, Allison Engblom, Julia Hathaway, Rebecca Lloyd, Ian Voster, Erin Z. Anderson & Karen L. Akerloff -- Organizations and participation of environmental publics : a cocreational perspective case study / Janey G. Trowbridge -- Strategic communication in religious and belief communities : lessons from Holocaust re-education / Denise Edwards-Neff -- Gender in U.S. Strategic communication research and practice : confronting the master narratives / Linda Aldoory, Elizabeth L. Toth & Liang Ma -- Strategic communication campaigns in health / Satveer Kaur-Gill & Mohan J. Dutta -- Co-creating in wonderland : communication and patient-oriented healthcare in Russia / Alexandra Endaltseva, Nelli Bachurina & Maria Mordvinova -- Bridging tobacco control advocacy and strategic communication scholarship: tacking the tobacco industry's extrinsic corporate social responsibility with strategic networking / Jungmi Jun, Chang-Won Choi & Joonkyoung Kim -- Research and evaluation in strategic communication / Yi Grace Ji, Zifei Chen, Zongchao Cathy Li & Don W. Stacks.
要約、抄録、注釈等 "Strategic communication (SC) is an increasingly popular term in business and higher education. In fact, it has become a wide-spread term used by millions. Unfortunately, this number includes many who do not understand what SC is and many more who consciously choose to use the term as a simple marketing gimmick to make justify charging more for their services or products. This makes a volume such as this all the more important to explain and give examples of what SC really is, how it is practiced at the professional level, and how it is taught in the leading universities in the U.S. and other countries. Being strategic in communication means first researching both the groups of people we call publics and then our clients, as well as their sometimes very complex mutual relationship. Second, we develop and implement evidence-based communication plans for improving or modifying those relationships. Practiced at its best, SC employs both elements of social scientific research and of experience and judgement. Thus, the best SC practitioners are those who learn to become comfortable with a mixture of both rigorous research and a deep respect for experience and the "feel" for how groups and individuals think and behave. This, then, is the unifying thread of this book, valuing and using both rigorous research and a feel for the subjective humanistic aspects inherent in the relationships between organizations and their publics"-- Provided by publisher.
著者標目 Botan, Carl H.
統一タイトル(シリーズ副出標目) Handbooks in communication and media.
シリーズ名・巻次 Handbooks in communication and media 
一般件名 Communication in organizations.
Conflict management.
資料情報1 『The handbook of strategic communication /』（Handbooks in communication and media）　edited by Carl H. Botan.　John Wiley & Sons, Inc.,　2021, （所蔵館：中央　 請求記号：F/361.4/H23/H12　 資料コード：7115645230）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352056298

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