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[ 洋図書 ] The Routledge companion to corporate branding / ( Routledge companions in business, management and marketing )

edited by Oriol Iglesias, Nicholas Ind and Majken Schultz. -- Routledge, -- 2022, -- 1st Edition.

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所蔵館	所蔵場所	資料区分	請求記号	資料コード	所蔵状態	資料の利用
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中央	1Fビジネス	一般洋図書	F/675.0/R86/R2	7115741658		配架図 Digital BookShelf
2023/05/03	可能	利用可			0

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資料詳細

ISBN	0367476630 (hardback)
ISBN13桁	9780367476632 (hardback)
無効なISBN等	9781003035749 (ebook)
テキストの言語	英語
分類：NDC10版	675
本タイトル	The Routledge companion to corporate branding /
著者名	edited by Oriol Iglesias, Nicholas Ind and Majken Schultz.
版表示	1st Edition.
出版地・頒布地	Abingdon, Oxon ;
出版者・頒布者名	Routledge,
出版年・頒布年	2022,
数量	xxii, 511 pages :
他の形態的事項	illustrations, tables ;
大きさ	26 cm.
書誌注記	Includes bibliographical references and index.
要約、抄録、注釈等	"This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars and researchers in management, marketing and brand management, offering a single repository on the current state of knowledge, current debates and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management"-- Provided by publisher.
著者標目	Iglesias, Oriol. Ind, Nicholas. Schultz, Majken.
シリーズ名・巻次	Routledge companions in business, management and marketing
一般件名	Branding (Marketing) -- Management. Corporate culture.
資料情報1	『The Routledge companion to corporate branding /』（Routledge companions in business, management and marketing）1st Edition.　edited by Oriol Iglesias, Nicholas Ind and Majken Schultz.　Routledge,　2022, （所蔵館：中央　請求記号：F/675.0/R86/R2　資料コード：7115741658）
URL	https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352056759

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