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[ 洋図書 ] The SAGE handbook of digital marketing /

edited by Annmarie Hanlon and Tracy L. Tuten. -- SAGE Publications, -- [2022], --

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中央 1Fビジネス 一般洋図書 F/675.0/S12/S 7115837329 配架図 Digital BookShelf
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ISBN 1529743796 (hardcover)
ISBN13桁 9781529743791 (hardcover)
無効なISBN等 9781529788440 (ePub ebook)
テキストの言語 英語                  
分類：NDC10版 675
本タイトル The SAGE handbook of digital marketing /
著者名 edited by Annmarie Hanlon and Tracy L. Tuten.
出版地・頒布地 London :
出版者・頒布者名 SAGE Publications,
出版年・頒布年 [2022],
数量 xxii, 570 pages :
他の形態的事項 illustrations ;
大きさ 26 cm.
書誌注記 Includes bibliographical references and index.
内容注記 Part I - Foundations of Digital Marketing -- Introduction to Digital Marketing/ Annamarie Hanlon and Tracy L. Tuten -- Customer Journey as Participatory Service Ecosystem/ Julia Wolny -- Experiential Marketing in a Digital Era/ Ann Torres and Aine Doherty -- Marketing Automation: A Design Perspective/ Declan Scully -- Big Data Marketing: Context and Affordances/ Leon Michael Caesarius and Jukka Hohenthal -- Part II - Methodologies and Theories in Digital Marketing -- Origins and Development of Online Communities and Their Role in Marketing Research/ Daiane Scaraboto and Marcia Christina Ferreira -- The Technology Acceptance Model (TAM): Antecedents and Consequences/ Vasilis Theoharakis and Nikos Mylonopoulos -- The Consumer Culture Theory (CTC) Research Tradition and Digital Marketing/ Paolo Franco -- The Impact of Electronic Word-of-Mouth (eWOM) on Consumer Behaviours/ Hongfei Liu, Ahmed Shaalan, and Chanaka Jayawardhena -- Qualitative Insights for Digital Marketing/ Marcia Christina Ferreira and Daiane Scaraboto -- Part III - Channels and Platforms in Digital Marketing -- Reinventing Email Marketing through a Personalisation Strategy/ Alanah Malkani -- Price Comparison Website/ Des Laffey -- e-Commerce Purposes and Types from the Perspective of Transaction Cost Economics/ Aras Alkis -- The Relationship between e-Commerce and Social Commerce: Subset, Evolution or New Paradigm?/ Baibre Brennan -- The Role of Mobile Technologies in Digital Marketing and Sales/ Lara Stocchi -- The New Realities in Digital Marketing: Virtual Reality, Augmented Reality, and Extended Reality/ Sereikhuoch Eng -- Part IV - Tools, Tactics and Techniques in Digital Marketing -- Createive Crowdsourcing: A Marketing Strategy for Innovative Companies/ Nadia Steils and Salwa hanine -- Digital Content Marketing/ Inna Piven -- Programmatic Advertising/ Ramaprasad M. Unni -- The Role of Push Notifications/ Diana Gavilan -- The Chatbot Revolution: Companies and Consumers in a New Digital Age/ Ahmed Shaalan, Marwa E. Tourky, and Khaled Ibrahim -- Voice Marketing/ Alice Zoghaib -- Part V - Management and Metrics in Digital Marketing -- How Organizations Measure, Manage and Monitor Digital Marketing/ Jeremy Harris Lipschultz -- Key Factors in Online Community Management/ David W. Peck -- Love, Hate and Everything in between: Online Complainants' Emotions during Service Recovery Episodes/ Wolfgang J. Weitzl and Marie-Therese Fleischer -- Digital Advertising: Measurement, Metrics and Future Research Agenda/ Sarah Turnbull -- Part VI - Ethical Issues in Digital Marketing -- Research Ethics in Digital and Social Media Marketing Research/ Sarah Quinton and Nina Reynolds -- Managing the Message, from Fake News to Filter Bubbles/ David Lynn Painter and Raghabendra Pratap KC -- Brandjacking in Paid Search: An Unresolved Problems/ Peter O'Connor -- Talk to Me - The Rise of Voice Assistants and Smart Speakers: A Balance between Efficiency and Privacy/ Sven Tuzovic -- Privacy Regulation in the Age of Artificial Intelligence/ Christelle Aubert-Hassouni and Julien Cloarec.
著者標目 Hanlon, Annmarie.
Tuten, Tracy L., 1967-
一般件名 Internet marketing.
Internet marketing.
資料情報1 『The SAGE handbook of digital marketing /』　edited by Annmarie Hanlon and Tracy L. Tuten.　SAGE Publications,　[2022], （所蔵館：中央　 請求記号：F/675.0/S12/S　 資料コード：7115837329）
資料情報2 『The SAGE handbook of digital marketing /』　edited by Annmarie Hanlon and Tracy L. Tuten.　SAGE Publications,　[2022], （所蔵館：中央　 請求記号：F/675.0/S12/S　 資料コード：7115846927）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352057338

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