| ISBN |
1789248752 (hardcover)
|
| ISBN13桁 |
9781789248753 (hardcover)
|
| 無効なISBN等 |
9781789248760 (ePDF)
|
| テキストの言語 |
英語
|
| 分類：NDC10版 |
689.23
|
| 本タイトル |
Tourism marketing in Western Europe /
|
| 著者名 |
edited by Nikolaos Boukas and Dimitrios Stylidis.
|
| 出版地・頒布地 |
Wallingford, Oxfordshire :
|
| 出版者・頒布者名 |
CABI,
|
| 出版年・頒布年 |
[2022],
|
| 数量 |
xii, 237 pages ;
|
| 他の形態的事項 |
color illustrations, color maps ;
|
| 大きさ |
25 cm.
|
| 書誌注記 |
Includes bibliographical references and index.
|
| 内容注記 |
How does Internet of Things (IoT) affect travel experience? -- Young British tourists' tourism-related information sources -- DMOs and tourism marketing channels in centre of Portugal -- New tourism experiences and mature destinations: the role of participatory planning in repositioning a Southern Italy destination -- Comparison of international tourist profiles in the Spanish wine and olive oil PDOs -- Managing hybrid destinations: challenges and lessons from the Alps -- Diversifying and enhancing mountainous destinations through rural tourism: the case of Kalavrita, Greece -- US tourists' food neophobia and their local food experiences in France and Italy -- Nazi past and destination image: the case of Linz, Austria -- Being online off the beaten track: rhythms of connectivity and user-generated content in the marketing of Greenland -- Promoting intangible cultural heritage through social networks: a case study of the Fête De l'Ours in France.
|
| 要約、抄録、注釈等 |
"This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development"-- Provided by publisher.
|
| 著者標目 |
Boukas, Nikolaos.
Stylidis, Dimitrios.
|
| 統一タイトル(シリーズ副出標目) |
CABI regional tourism series.
|
| シリーズ名・巻次 |
CABI regional tourism series |
| 一般件名 |
Tourism -- Marketing. -- Europe, Western
Tourism -- Europe, Western. |
| 地名件名 |
Western Europe.
|
| 資料情報1 |
『Tourism marketing in Western Europe /』（CABI regional tourism series） edited by Nikolaos Boukas and Dimitrios Stylidis. CABI, [2022],
（所蔵館：中央
請求記号：F/689.2/T72/T9
資料コード：7115837721）
|
| URL |
https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352057490 |
