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[ 洋図書 ] The Routledge companion to marketing and feminism / ( Routledge companions in business, management and marketing )

edited by Pauline Maclaran, Lorna Stevens and Olga Kravets. -- Routledge, -- 2022. --

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ISBN 0367477572 (hardback)
ISBN13桁 9780367477578 (hardback)
無効なISBN等 9781003042587 (ebook)
テキストの言語 英語                  
分類：NDC10版 675
本タイトル The Routledge companion to marketing and feminism /
著者名 edited by Pauline Maclaran, Lorna Stevens and Olga Kravets.
出版地・頒布地 Abingdon, Oxon ;
出版者・頒布者名 Routledge,
出版年・頒布年 2022.
数量 xxi, 489 pages :
他の形態的事項 illustrations (black and white) ;
大きさ 26 cm.
一般注記 Originally published under title: Marketing and feminism, 2000.
書誌注記 Includes bibliographical references and index.
要約、抄録、注釈等 "This comprehensive and authorative sourcebook, offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism - particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women's development and life opportunities. The "F" word is back on the agenda - made high profile by campaigns such as #metoo and #timeisup. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women's exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing"-- Provided by publisher.
著者標目 Maclaran, Pauline,
Stevens, Lorna,
Kravets, Olga,
シリーズ名・巻次 Routledge companions in business, management and marketing 
一般件名 Marketing.
Feminism.
資料情報1 『The Routledge companion to marketing and feminism /』（Routledge companions in business, management and marketing）　edited by Pauline Maclaran, Lorna Stevens and Olga Kravets.　Routledge,　2022. （所蔵館：中央　 請求記号：F/675.0/R86/R3　 資料コード：7115837946）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352057512

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