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[ 洋図書 ] Critical perspectives on diversity, equity, and inclusion in marketing / ( Advances in marketing, customer relationship management, and e-services (AMCRMES) book series, )

[editor] Ayantunji Gbadamosi, University of East London, UK. -- IGI Global, Business Science Reference, -- [2022], --

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ISBN 166843590X (hardcover)
ISBN13桁 9781668435908 (hardcover)
無効なISBN等 9781668435922 (ebook)
テキストの言語 英語                  
分類：NDC10版 675
本タイトル Critical perspectives on diversity, equity, and inclusion in marketing /
著者名 [editor] Ayantunji Gbadamosi, University of East London, UK.
出版地・頒布地 Hershey, PA :
出版者・頒布者名 IGI Global, Business Science Reference,
出版年・頒布年 [2022],
数量 xxiii, 346 pages :
他の形態的事項 illustrations ;
大きさ 29 cm.
一般注記 "Premier reference source"--Cover.
書誌注記 Includes bibliographical references (pages 286-336) and index.
内容注記 Chapter 1: Where are we on diversity, equity, and inclusion? A million-dollar question / Ayantunji Gbadamosi -- Chapter 2: Overview of Translational activities to promote the inclusion of migrant population in health communication / María Jiménez-Castro, Irene Rivera-Trigueros and María-Dolores Olvera-Lobo -- Chapter 3: The empty signifier in ethnic identity negotiation: A constructionist view of identity / Ofer Dekel Dachs and Kathy-Ann Fletcher -- Chapter 4:Marketing: Cultural Identity implications and inclusion concept / Abdullah Promise Opute, Caroline Jawad and Xi Jiang -- Chapter 5: Inclusion of people with disabilities in marketing: a paradigm shift / Kareem F. Sani and Ayantunji Gbadamosi -- Chapter 6: The legend of the kola-nut: A case of ritualisation, association, and marginalisation / Sanya Ojo -- Chapter 7: Exploring digital self among the 21st century African consumer / Christiana Emmanuel-Stephen -- Chapter 8: Critical perspectives on diversity, equity, and inclusion in marketing: the case of business schools in the United States / P. Sergius Koku -- Chapter 9: Young consumer vulnerability / Hsiao-Pei (Sophie) Yang, Yiwen (Evie) Hong, and Eleni Kasapi -- Chapter 10: Young consumers, deprivation, and Christmas commercialisation / Diliara Mingazova and Ayantunji Gbadamosi -- Chapter 11: Multiculturalism, materialism, and young consumer misbehaviour in developing countries / ichard Shambare, Jurina Wadalisa Nkwazi, Tarisai Fritz Rukuni, Joyleen Gogodo, and Jane Shambare -- Chapter 12: Technology and marketing: understanding the interface and post-COVID-19 implications / Abdullah Promise Opute, Kalu Ibe Kalu, Eunice Oluwakemi Chukwuma-Nwuba, Jafar Ojra, and Chux G. Iwu -- Chapter 13: Consumer vulnerability in financial services markets: Some perspectives from developing countries / Richard Shambare, Joyleen Gogodo, Daniel Musengi, and Njabulo Ndlovu -- Chapter 14: Consumer ageism towards the older population: Exploring avenues for sustainability marketing / Neha Purushottam -- Chapter 15: Requirements for services by retired over 50s UK consumers in the UK: A price- and services- sensitive segment / David Bamber, Clay Gransden, and Roshan Panditharathna -- Chapter 16: Ethics in marketing: the quest for equity, diversity, and inclusion / Cynthia A. Bulley, Stephen Mahama Braimah, and Victor Achiriga.
要約、抄録、注釈等 "This book covers the fields of Marketing, Ethics, and Diversity to provide the resources necessary for researchers, managers, and policy makers for insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications"-- Provided by publisher.
著者標目 Gbadamosi, Ayantunji.
シリーズ名・巻次 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series, 
一般件名 Marketing -- Moral and ethical aspects.
Business ethics.
資料情報1 『Critical perspectives on diversity, equity, and inclusion in marketing /』（Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,）　[editor] Ayantunji Gbadamosi, University of East London, UK.　IGI Global, Business Science Reference,　[2022], （所蔵館：中央　 請求記号：DF/675.0/C93/C　 資料コード：7116144310）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352058996

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