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[ 洋図書 ] Making numbers count : the art and science of communicating numbers /

Chip Heath and Karla Starr. -- Avid Reader Press, -- 2022, -- First Avid Reader Press hardcover edition.

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ISBN 1982165448 (hardcover)
ISBN13桁 9781982165444 (hardcover)
無効なISBN等 1982165456 (eBook)
テキストの言語 英語                  
分類：NDC10版 410
個人著者標目 Heath, Chip,
本タイトル Making numbers count :
タイトル関連情報 the art and science of communicating numbers /
著者名 Chip Heath and Karla Starr.
版表示 First Avid Reader Press hardcover edition.
出版地・頒布地 New York :
出版者・頒布者名 Avid Reader Press,
出版年・頒布年 2022,
数量 xix, 182 pages :
他の形態的事項 illustrations ;
大きさ 22 cm.
書誌注記 Includes bibliographical references (pages [143]-174) and index.
内容注記 Translate everything, favor user-friendly numbers. Translate everything ; Avoid numbers : perfect translations don't need numbers ; Try focusing on 1 at a time ; Favor user-friendly numbers -- To help people grasp your numbers, ground them in the familiar, concrete, and human scale. Find your fathom : help people understand through simple, familiar comparisons ; Convert abstract numbers into concrete objects ; Recast your number into different dimensions : try time, space, distance, money, and Pringles ; Human scale : use the Goldilocks principle to make your numbers just right -- Use emotional numbers (surprising and meaningful) to move people to think and act differently. Florence Nightingale avoids dry statistics by using transferred emotion ; Comparatives, superlatives, and category jumpers ; Emotional amplitude : selecting combos that hit the right notes together ; Make it personal : "This is about you" ; Bring your number into the room with a demonstration ; Avoid numbing by converting your number to a process that unfolds over time ; Offer an encore ; Make people pay attention by crystalizing a pattern, then breaking it -- Build a scale model. Map the landscape by finding the landmarks ; Build a scale model you can work with ; Epilogue : The value of numbers -- Appendix : Making your numbers user-friendly.
要約、抄録、注釈等 Understanding numbers is essential - but humans aren't built to understand them. In this book, the authors outline specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that will make people say, "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society. -- Adapted from publisher's description.
著者標目 Starr, Karla.
一般件名 Number concept -- Popular works.
Number concept -- Social aspects.
資料情報1 『Making numbers count : the art and science of communicating numbers /』First Avid Reader Press hardcover edition.　Chip Heath and Karla Starr.　Avid Reader Press,　2022, （所蔵館：中央　 請求記号：F/410.0/H43/M　 資料コード：7116622286）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352060191

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