| ISBN |
1668458977 (hardcover)
|
| ISBN13桁 |
9781668458976 (hardcover)
|
| 無効なISBN等 |
9781668458990 (electronic book)
|
| テキストの言語 |
英語
|
| 分類：NDC10版 |
675
|
| 本タイトル |
Promoting consumer engagement through emotional branding and sensory marketing /
|
| 著者名 |
Monika Gupta, Priya Jindal, and Shubhi Bansal, [editors].
|
| 出版地・頒布地 |
Hershey, PA :
|
| 出版者・頒布者名 |
IGI Global,
|
| 出版年・頒布年 |
[2023],
|
| 数量 |
xviii, 298 pages :
|
| 他の形態的事項 |
illustrations ;
|
| 大きさ |
29 cm.
|
| 一般注記 |
"Premier reference source"--Cover.
|
| 書誌注記 |
Includes bibliographical references and index.
|
| 要約、抄録、注釈等 |
"This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"-- Provided by publisher.
|
| 著者標目 |
Gupta, Monika.
Jindal, Priya,
1978-
Bansal, Shubhi,
1997-
|
| 統一タイトル(シリーズ副出標目) |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| シリーズ名・巻次 |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series, |
| 一般件名 |
Advertising -- Psychological aspects.
Branding (Marketing) |
| 資料情報1 |
『Promoting consumer engagement through emotional branding and sensory marketing /』（Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,） Monika Gupta, Priya Jindal, and Shubhi Bansal, [editors]. IGI Global, [2023],
（所蔵館：中央
請求記号：DF/675.0/P96/P
資料コード：7116727279）
|
| URL |
https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352060790 |
