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[ 洋図書 ] Research handbook on digital strategy /

edited by Carmelo Cennamo, Professor of Strategy and Entrepreneurship, Copenhagen Business School, Denmark and Affiliate Professor of Digital Transformation, SDA Bocconi School of Management, Italy, Giovanni Battista Dagnino, Chair of Management and Professor of Digital Strategy, University of Rome LUMSA, Italy, Feng Zhu, Professor of Business Administration, Harvard Business School, USA. -- Edward Elgar Publishing, -- [2023], --

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ISBN 1800378890 (cased)
ISBN13桁 9781800378896 (cased)
無効なISBN等 9781800378902 (ebook)
テキストの言語 英語                  
分類：NDC10版 336.1
本タイトル Research handbook on digital strategy /
著者名 edited by Carmelo Cennamo, Professor of Strategy and Entrepreneurship, Copenhagen Business School, Denmark and Affiliate Professor of Digital Transformation, SDA Bocconi School of Management, Italy, Giovanni Battista Dagnino, Chair of Management and Professor of Digital Strategy, University of Rome LUMSA, Italy, Feng Zhu, Professor of Business Administration, Harvard Business School, USA.
出版地・頒布地 Cheltenham, UK ;
出版者・頒布者名 Edward Elgar Publishing,
出版年・頒布年 [2023],
数量 viii, 420 pages :
他の形態的事項 illustrations ;
大きさ 26 cm.
書誌注記 Includes bibliographical references and index.
要約、抄録、注釈等 "This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. Bringing together contributions from international experts in digital strategy, the Research Handbook depicts the contours of the major threads of investigation that shape the digital transformation process at firm, platform, market, and industry levels. Chapters explore the fundamentals of digital strategy and digitization, the design of digital organizational architectures, how value is created and captured through data strategies, and the manifold challenges that firms face in the digital era. From the impact of Big Data analytics and AI on management thinking and practice to the nature of digital competition and user engagement on social media platforms, the Research Handbook takes stock of emerging issues and advancements in digital strategy research and ultimately considers how future digital strategy frameworks might be cultivated. This timely Research Handbook will be an invaluable tool for students and scholars of strategic management, international management, entrepreneurship, and technology and innovation management. Its discussion of how digital strategy relates to traditional strategy frameworks will also benefit executives, entrepreneurs, and consultants with an interest in better understanding the state of the art of digital strategy"-- Provided by publisher.
著者標目 Cennamo, Carmelo.
Dagnino, Giovanni Battista, 1960-
Zhu, Feng (College teacher)
一般件名 Technological innovations -- Management.
Strategic planning.
資料情報1 『Research handbook on digital strategy /』　edited by Carmelo Cennamo, Professor of Strategy and Entrepreneurship, Copenhagen Business School, Denmark and Affiliate Professor of Digital Transformation, SDA Bocconi School of Management, Italy, Giovanni Battista Dagnino, Chair of Management and Professor of Digital Strategy, University of Rome LUMSA, Italy, Feng Zhu, Professor of Business Administration, Harvard Business School, USA.　Edward Elgar Publishing,　[2023], （所蔵館：中央　 請求記号：F/336.1/R43/R3　 資料コード：7116969592）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352062100

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