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[ 洋図書 ] Handbook on digital corporate communication /

edited by Vilma Luoma-aho, Professor of Corporate Communication, Jyväskylä University School of Business and Economics (JSBE), Finland, Mark Badham, Senior Lecturer, Leeds Business School, Leeds Beckett University, UK. -- Edward Elgar Publishing, -- [2023], --

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ISBN 1802201955
ISBN13桁 9781802201956
無効なISBN等 9781802201963 (ebook)
テキストの言語 英語                  
分類：NDC10版 336.4
本タイトル Handbook on digital corporate communication /
著者名 edited by Vilma Luoma-aho, Professor of Corporate Communication, Jyväskylä University School of Business and Economics (JSBE), Finland, Mark Badham, Senior Lecturer, Leeds Business School, Leeds Beckett University, UK.
出版地・頒布地 Cheltenham, UK ;
出版者・頒布者名 Edward Elgar Publishing,
出版年・頒布年 [2023],
数量 xv, 466 pages :
他の形態的事項 illustrations ;
大きさ 26 cm.
書誌注記 Includes bibliographical references and index.
要約、抄録、注釈等 "This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication. Bringing together insights from leading thinkers in the field of digital corporate communication (DCC), the book explores how digitalisation is transforming organisations and corporate communication. Chapters examine new, emerging and progressive topics and future trends in DCC, including digital hijacking, disinformation and the role of artificial intelligence. Collectively, they present over 30 case studies from around the world to help relate theory to practice. Analysing the changing practices and functions of digitalisation, the Handbook illuminates how organisations are striving to be continuously available 24/7 while embracing the new demands of digital stakeholders. Addressing future challenges facing increasingly digital organisations, this Handbook will be a valuable resource for scholars and students interested in strategic management, branding, marketing and organisational behaviour. Its overview of CommTech development will also be beneficial for communication practitioners and organisational leaders seeking to navigate the expectations of digitally-active stakeholders"--Provided by publisher.
著者標目 Luoma-aho, Vilma, 1977-
Badham, Mark.
一般件名 Business communication.
Sociolinguistics.
資料情報1 『Handbook on digital corporate communication /』　edited by Vilma Luoma-aho, Professor of Corporate Communication, Jyväskylä University School of Business and Economics (JSBE), Finland, Mark Badham, Senior Lecturer, Leeds Business School, Leeds Beckett University, UK.　Edward Elgar Publishing,　[2023], （所蔵館：中央　 請求記号：F/336.4/H23/H7　 資料コード：7116969636）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352062104

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