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[ 洋図書 ] Measuring consumer behavior in hospitality for enhanced decision making / ( Advances in hospitality, tourism, and the services industry (AHTSI) book series, )

[edited by] Célia M.Q. Ramos, Carlos M.R. Sousa, Nelson M.S. Matos, Rashed Isam Ashqar. -- IGI Global, -- [2023], --

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ISBN 1668466074 (hardcover)
ISBN13桁 9781668466070 (hardcover)
無効なISBN等 9781668466094 (ebook)
テキストの言語 英語                  
分類：NDC10版 675.2
本タイトル Measuring consumer behavior in hospitality for enhanced decision making /
著者名 [edited by] Célia M.Q. Ramos, Carlos M.R. Sousa, Nelson M.S. Matos, Rashed Isam Ashqar.
出版地・頒布地 Hershey, PA :
出版者・頒布者名 IGI Global,
出版年・頒布年 [2023],
数量 xx, 295 pages :
他の形態的事項 illustrations ;
大きさ 29 cm.
一般注記 "Premier Reference Source" -- from cover.
書誌注記 Includes bibliographical references (pages 251-289) and index.
要約、抄録、注釈等 "In the digital environment, suppliers can collect complementary information to consolidate knowledge about the customers, preferences and expectations that will make the visited hotel or place unique. Simultaneously, transform tourist experiences into a memory associated with travel, full of emotions and sensory impressions, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of the guest experiences. This book differs from others in the same areas because it aims to place the emphasis on using big data, to obtain more collect more accurate and detailed information to gain a 360 view of customers, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general, making it a more sustainable and intelligent tourist destination The analysis of all the customers' touchpoints, such as browsing history, social media, email, and call centre, enables companies to gain a much more complete and deeper understanding of customer behaviour what ads attract them, why they buy, how they shop, what they buy together, what they'll buy next, why they switch, how they recommend a product/service in their social network, etc. with the aim to increase customer satisfaction and revenue. Currently, and in a transversal way, the digital transformation is a growing presence in the lives of all the partners that to the tourism system. Hence the relevance of studying this relationship through the development of research in the areas of hospitality, guest intelligence, and customer insights will help to increase the development of the value-added to the tourism experiences in the tourism destinations"-- Provided by publisher.
著者標目 Ramos, Célia M. Q.
Sousa, Carlos Manuel Ramos, 1965-
Matos, Nelson M. S.
Ashqar, Rashed Isam.
シリーズ名・巻次 Advances in hospitality, tourism, and the services industry (AHTSI) book series, 
一般件名 Consumer behavior.
Consumer satisfaction.
資料情報1 『Measuring consumer behavior in hospitality for enhanced decision making /』（Advances in hospitality, tourism, and the services industry (AHTSI) book series,）　[edited by] Célia M.Q. Ramos, Carlos M.R. Sousa, Nelson M.S. Matos, Rashed Isam Ashqar.　IGI Global,　[2023], （所蔵館：中央　 請求記号：DF/675.2/M48/M　 資料コード：7116973138）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352062156

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