資料詳細

  • 1 件中、 1 件目

[ 洋図書 ] The Routledge companion to advertising and promotional culture /

edited by Emily West and Matthew P. McAllister. -- Routledge Taylor & Francis Group, -- 2023. -- Second edition.

所蔵

所蔵は 1 件です。

所蔵館 所蔵場所 資料区分 請求記号 資料コード 所蔵状態 資料の利用
配架日 協力貸出 利用状況 返却予定日 資料取扱 予約数 付録注記 備考
中央 1Fビジネス 一般洋図書 F/674.0/R86/R 7117048856 配架図 Digital BookShelf
2024/04/17 可能 利用可   0

Eメールによる郵送複写申込みは、「東京都在住」の登録利用者の方が対象です。

    • 統合検索
      都内図書館の所蔵を
      横断検索します。       類似資料 AI Shelf
      この資料に類似した資料を
      AIが紹介します。

ページの先頭へ

資料詳細 閉じる

ISBN 0367645106 (hardback)
ISBN13桁 9780367645106 (hardback)
無効なISBN等 9781003124870 (ebook)
テキストの言語 英語                  
分類：NDC10版 674
本タイトル The Routledge companion to advertising and promotional culture /
著者名 edited by Emily West and Matthew P. McAllister.
版表示 Second edition.
出版地・頒布地 New York ;
出版者・頒布者名 Routledge Taylor & Francis Group,
出版年・頒布年 2023.
数量 xviii, 403 pages :
他の形態的事項 illustrations ;
大きさ 26 cm.
書誌注記 Includes bibliographical references and index.
要約、抄録、注釈等 "This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This book is a go-to source for those looking to understand the ways advertising has shaped society, in the past and present, with original analyses and case studies from both established and emerging scholars in critical media and advertising studies. It contains eight sections: Historical Perspectives; Political Economy; Globalization; Audiences as Labor, Consumers, Interpreters, Fans; Identities; Social Institutions; Everyday Life; and The Environment. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the Covid-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present"-- Provided by publisher.
著者標目 West, Emily.
McAllister, Matthew P.
一般件名 Advertising.
Branding (Marketing)
資料情報1 『The Routledge companion to advertising and promotional culture /』Second edition.　edited by Emily West and Matthew P. McAllister.　Routledge Taylor & Francis Group,　2023. （所蔵館：中央　 請求記号：F/674.0/R86/R　 資料コード：7117048856）
URL https://catalog.library.metro.tokyo.lg.jp/winj/opac/switch-detail.do?lang=ja&bibid=1352062520

ページの先頭へ